Advertisements As Examples Of Effective Storytelling Coursework Example

STORYTELLING ADVERT
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Businesses use various methods of advertising their products. Some methods are traditional while others are modern. The paper focuses on storytelling as a method of advertisement (Herskovitz & Crystal 2010). To expound on this, I choose three ads from the Ads website. The ads chosen include; the Ferrari car, Ariel detergent ad and the last is an ad by the standard bank in Angola.
For the advert involving the bank in Angola, the target audience is the young people from the rural parts of Angola. The ad’s goal is to use the experience of the older people to help them move forward. The truth about this ad is that people have used the expertise of the elderly members to solve some societal problems. For instance, the story describes how the people were relying on traditional midwives but now consult modern doctors during delivery. Also, they moved from using old farming methods to the use of modern machines. The brand benefits in that it can convince the people that standard bank has been offering the best banking experience for 150 years. The message attracts more customers while maintaining the existing to rely on it for all their financial needs.
The advert involving the bank uses characters the audience can quickly identify (Lundqvist et al., 2013). The most common is the elder who looks familiar and respected it this society. Using a person who is known by the locals creates a sense of confidence among the local people.

Also, the story has a stable structure with a start, a middle section, and a conclusive ending. It thus gives the viewer’s organized information that they can comprehend easily.
In the Ferrari advert, the target audience is the people with an infinite love for fast cars. The goal of the ad is to show the superior quality of this sports car. The capability of the vehicle is visible in the video which is the truth at the heart of the ad. The story demonstrates the ability of the automobile to negotiate corners and accelerate at a fraction of the time. The brand benefits by bringing firsthand information to the customers through stories hence increase sales.
Ferrari advertisement does not give the audience all the information but leaves them begging for more. The driving of the car leaves the viewer in suspense wanting to know what more the car can do at it was not shown. The viewers are left wishing to see more maneuvers by this car. The creation of suspense is a technique used by the storyteller as defined by Simone. The ad also creates emotional bond with the customers. (Herskovitz & Crystal 2010)
Ariel detergent advert targets the men asking them to help women in the laundry work. The ad examines the challenges women face when the family members have their demands, for instance, get coffee yet the mother needs to wash the clothes (Ching et al., 2013). The truth is that the mother can be able to clean the cloth and also perform her other duties courtesy of the detergent. The ad convinces the elder father to help his wife in cleaning the clothes. Due to the ad, the brand can advertise its soaps.
The ad involving Ariel looks natural in the natural Indian family setting (Lundqvist et al., 2013). The father of the woman is present and the same to the children and the husband. Every person has a demand to be met by the wife. The man sits comfortably waiting to be served by the tired wife. A good storytelling advert needs to be as natural as possible for the viewer to identify with the brand on the advert.
In conclusion, the three ads involving, a Ferrari car, a bank, and Ariel detergent serve well as a form of storytelling ads. They apply the techniques of storytelling as defined by Simone. For instance, using identifiable characters, they look natural and leave the viewer in suspense. Other methods are that the adverts have a good structure with a start, a middle section, and an end. Storytelling thus forms a suitable style of advertising that can be applied by businesses to grow.
References
Ching, R. K., Tong, P., Chen, J. S., & Chen, H. Y. (2013). Narrative online advertising: identification and its effects on attitude toward a product. Internet Research, 23(4), 414-438.
Herskovitz, S., & Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal of business strategy, 31(3), 21-28.
Lundqvist, A., Liljander, V., Gummerus, J., & Van Riel, A. (2013). The impact of storytelling on the consumer brand experience: The case of a firm-originated story. Journal of Brand Management, 20(4), 283-297.