Amm U4DB Coursework Example

AMM U4DB: Promotional Strategies
Student Name
Institutional Affiliation

AMM U4DB: Promotional Strategies
Star Mobile, a product of Mobile Manufacturing, Inc., will reach its target and intended audience through a focused promotional marketing strategy. The promotional plan is particularly useful for the situation because it is the launching of a new product. Therefore, the planning of the promotional campaign has kept in mind that it should achieve such desired goals and outcomes as reaching the intended and targeted audience, ensuring that the message is understood by the audience, and stimulating the recipients of the message, such that they will take action. An assessment of marketing communication opportunities has already shown that the product is targeted mainly towards the younger generation; therefore, the promotional techniques are going to be created on an objective-based marketing strategy, whereby the focus is towards the creation of revenue, brand and product awareness, and market penetration. According to Editorial Board (2014), the objective-based marketing strategy is applicable for a company like MM because it consists of functional units like sales, marketing, and information systems.
The market, the product, and the environment are already defined; therefore, what remains is the selection of the most appropriate and applicable personal communication channel. First of all, digital promotional tools will generate a market for the business and for the product online.

Infographics are a good example of the digital promotional tools MM will use to promote Star Mobile to the targeted audience. Infographics can be used to promote the brand online, since they are informational graphics that are solely meant to give the targeted audience valuable information they can use. Infographics are a digital tool that has the power to increase the marketing power for a situation like this when the company is rolling out a new product because of the amount of attention, link acquisition, and possible traffic (Odden, 2012). The use of colors and dynamic images can draw the attention of people who might not have an idea of the brand and also those who do not know the company. Furthermore, infographics have the potential of capturing the attention of potential customers who would want to do business with MM, especially because they speak to the target audience without the marketing team from the company having to be there when they get the information. Infographics about the new product are also applicable for they inspire a call to action, asking customers to take action after receiving such information as subscribing to our newsletters, sharing the information with others on their social media, and even purchasing the phones.
The internet has a significant influence on consumers who are interested in purchasing electronics, since most consumers today consider it important when making new product purchase decisions through search engine optimization, networking, and good content (Kaufmann & Manarioti, 2017). Internet-based marketing, therefore, will be part of the promotional plan, and it will include word-of-mouth marketing through social media, which will rely on the credibility of personal recommendations for our products (Muse, 2018). This unpaid form of promotion by which our first customers are likely to tell other people how much they like our company, and its products is a powerful promotional tool that will increase trust and credibility for MM.
In addition to the digital marketing promotion techniques, MM will apply such traditional marketing tools as print marketing, which has the potential of reaching different classes of people who might or might not have an interest in Star Mobile and MM. Print marketing as a niche-marketing strategy will reach niche market consisting of those who are likely to read magazines and newspapers, especially fathers, women, and teenagers. It will be used alongside broadcast messages on television and radio with time, which will be intended to reach a larger audience, even within limited periods of time (Abraham, 2017).References
Abraham, M. (2016). Personal Development with Success Ingredients: Step-by-Step Guide for Success, Wealth & Happiness. New York: Barnes & Noble.
Editorial Board (2014). Marketing Management. Schaumburg, IL: Words of Wisdom, LLC.
Top of Form
Kaufmann, H. R., & Manarioti, A. (2017). Encouraging participative consumerism through evolutionary digital marketing: Emerging research and opportunity. Hershey: IGI Global. Retrieved from https://books.google.com/books?id=g_okDwAAQBAJ&pg=PA145&dq=digital+promotional+tools&hl=en&sa=X&ved=0ahUKEwiOhZG6l97ZAhWC6RQKHb5aD4QQ6AEIKzAB#v=onepage&q=digital promotional tools&f=false
M.U.S.E (2018). Lessons from Experience: Targeting the Museum Markethttp://coursebuildercontent.careeredonline.com/Assets/60000/55507.pdfBottom of Form
Top of Form
Odden, L. (2012). Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing. Hoboken, N.J: Wiley. Retrieved from https://books.google.com/books?id=Coku6bhrBcIC&pg=PA142&dq=can+an+infographic+be+used+for+marketing+promotion&hl=en&sa=X&ved=0ahUKEwjFl6uDnd7ZAhWJtRQKHZY9B0UQ6AEIOjAD#v=onepage&q=can an infographic be used for marketing promotion&f=false
Bottom of Form