Analysis Of The Television Advertising Production Process In Peru

Analysis of the television advertising production process in Peru

At present, the most viable way that a company has to offer a good or service to the public is to use advertising and this can be given in various ways; Through social networks, television advertising, radio advertising, printed advertising, exterior advertising, etc.

However, most advertisers opt for the type of television advertising, because television offers visual and sound alternatives, television advertising is considered a medium with great impact, due to its wide coverage. Advertisers consider this option as a more effective way, because through the action that is created in these 15 or 30 seconds, the creatives and directors of the advertising piece can appeal the emotions of the various pubic and thus generate a sensation of empathy, To finally manage to form customers with brand identification.

Problem approach:

If we talk about advertising production, we refer to the process of creating a message that is announced through various media, such as television, radio, web, social networks or written media to launch a new campaign in order to offer A good or service to the public.

The advertising production process is managed as follows:

• First, the planning by the client, at this point the client seeks Benefits of a product.
• Prior production with agency, at this point the client seeks and chooses the advertising agency that will make the beginning of the production of this new advertising spot, here the ideas are summarized, they are suggested by creatives and the client some images or messages That they help reach the goal, the target audience is selected, the platform is defined by which the announcement will be disseminated, budgets and schedule are included.

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• Production, after the agency has valued the project with the internal area, including the Account Executive, creative director, and production director, the budget is requested to start the work of the hand, with directors, director Photo, art director, product and technical team.

In order to carry out a good production process, it is required that the person or people who do this work require a lot of creativity, because the period of work is carried out mainly with the art director, therefore, it must be a responsible person, with A lot Of a specific color that still does not sell it in the nearby places where the purchases of the general props are made, but in the first meeting with the client this computer was offered by art, in this case the producer is the absolute responsible, From obtaining that order, what the producer does in this case, is to look for solutions, an option would be to buy an exact color vinyl and line the com putadora, but always taking into account the budget, so it is extremely important that the executive producer makes a budget including unforeseen.

It is important to mention that the theses on this subject are almost non -existent, however if there are articles that address this issue, sometimes superficially but in other cases much deeper.

JUSTIFICATION:

The main reason why the ongoing research is being carried out is that many of the communications students, mainly those who wish to specialize in the advertising area do not know the process carried out by the realization of an advertising spot.

Students as audiences observe the final results by the different platforms, and realize that the final result of the spots has a duration of 10 to 15 seconds on television, that is where the questions begin by future publicists, and They seek to give answers to their doubts.

With this research, students will be able to identify the details of what the process of carrying out advertising work is, the hours demanded by this type of work. Likewise, what is sought in this research is to deepen their knowledge about advertising production, this will allow many of them to be motivated to continue with the specialization in advertising or opt for some other.

Also, the investigation will serve as an approach point to the subject, since there are very few thesis that addresses this issue. Almost always when advertising is touched, a lot of spot analysis is usually talked about, but not the construction of them.

On the other hand, this work could serve all those teachers who are in charge of the production course and wish their students to have a study of the subject with different points of view and opinion of various specialists.

Finally, you can serve the small brands who want to send a visual audio product, since they will not fool them with prices, nor will they ask for an excessive time to make them as it should be.