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Business Modeling Report

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Business Modeling Report
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Business Modeling Report
All companies have business models. However, the way companies carry out their operations and how they create their economic value is entirely different. This is because every individual investor has their objectives to achieve in as much as maximization of output is the common goal in each case. Some companies may provide detailed information about business model while others do it in-depth explaining every bit of what it entails.
In this case, the focus is going to be on Unilever and Marks and Spencer (M&S) companies. These are tow recently updated annual reports which are different from the kind of content being directed at the audience (Manuel, 2013). The Marks and Spencer (M&S) company have given generic disclosures that tell people very little about the company. On the contrary, the Unilever Company has outlined information exhaustively which is very helpful to investors. Perhaps we have a glance at each company’s business model in their recent annual reports.
Marks and Spencer (M&S) Company
This is one of the leading retailer companies in the United Kingdom. It is the commitment to ensuring their customers enjoy every moment of their services for them. The company deals in foods, clothes and other households in the close to 1433 retail stores internationally. The following breakdown shows how the report was presented.
Food
The company states how its aim of their food business is to make every moment so special.

Wait! Business Modeling Report paper is just an example!

They have quality choices and innovation in the food industry and are dedicated to providing customers with the most delicious meals in their food stores. They, therefore, assure customers quality services at all times.

Clothing and Home
The company sells beautiful designs of clothes which are of high quality some of which are on-branded. It focuses on contemporary designs and wardrobe basics. It is the biggest retailer company trading in clothing and other homeware. They also lead in the market for both women and menswear.
Global
They have stores around the world and most of them located in Europe, Middle East and Asia. They do have an international online business where the focus is on their established partnerships with the aim of operating markets which they have full ownership.
Plan A
This is a plan that the company launched to address the most significant social, ethical and environmental challenges that face the company. It is expected to keep leading the most sustainable agenda in business. There are commitments which the strategy is set to meet to make the plan gain a new perspective as a way of engaging and working with the company’s customers cooperatively.
The Statement of the Chairman
The chairman of the company promises to leave it when it well-equipped digitally while ensuring it focuses mainly on its customers. He assures good administrative strategies, proper planning techniques and stipulates that this has been his point of concern since he was accredited as a chairman of the company.
The report finalizes with the strategic updates of the chief executive who says they are purposed to turn M &S Company into a sustainable and profitable business entity. All these details just give a shallow insight into what the target audience needs to know about the company. In fact, to be more precise, it is an advertising strategy (Manuel, 2013). The information on the annual report seems to only target customers with a purpose of luring them into purchasing their products.
The central idea that comes out of this particular report is merely taking care of customers to maintain them for the productivity of the entire company. It does not show the whole public about what precisely happens within its system and most importantly how it generates its economic value.
The Unilever Company
The annual report done by this company is very inclusive giving details of every aspect of the business organization and how it has utilized resources. It vividly explains how it achieved its profits or losses and how it intends to recover damages. It provides the basics required to motivate investors to enter a business or warn them not to be involved in such depending on the capability they have formed the demographics presented.
The company owns approximately 400 brands categorized into foods, refreshments, personal care home care. These categories have in each a portfolio of the company’s brands and strategies. In order of size, the largest is the arsenal care, foods, home care and then the last one in that order is the category of refreshments. The report dedicates two pages to discuss each aspect in broad. In fact, the report cites that the business model of the company is on individual pages.
The business model resides in sustainability as its core value through a plan known as the Unilever Sustainable Living Plan (USLP). This plan is said to involve a variety of stakeholders. Away from mentioning something about the mission statement, the vision, the managers’ report and those other obvious details of branding and advertising, the report further to discuss exactly what it is by the company trading internationally (Manuel, 2013).
On page eight of the Unilever Annual Report, the report highlights the names of the top management of the organization, where the person comes from, the time when he or she was appointed to take up the position, and the previous posts the person has held in the company. The current external appointments of the delegates are also highlighted of course with each category of the brand being represented by its top management. For example, Amanda Sourry is the president of foods. She is British joined the company in 1985 but was appointed to the seat in 2015. Her previous Unilever posts include global hair (EVP), chairperson and EVP of Unilever UK and Ireland and Unilever US foods. This is reported all through for the four categories of brands.
Turning on page nine of the same report, this is where investors may find a lot of information that may help them to develop business ideas. It indicates that it deals in fast-moving goods citing that it is one of the most popular sectors of the industry globally. The international market generates about $ 590 billion, however; it faces some risks and challenges when it considers old business models.
This is the most in-depth annual report on business model because its way of approach sets the audience thinking about operating a business in such discussed settings. The market competitions are very intensive, and therefore for the company to thrive in this, it should come up with smarter ways of handling business matters to cater for risks both at local and international level. In 2016, the reports analyses that it used a strategy of growth change programs to beat the intensely competitive markets.
Personally, I find this so encouraging. The company raises a problem and states how it went about the same to ensure all is well with it. This is the only way people can learn how to adjust to certain market situations or business emergencies to avoid incurring a lot of loses.
The company believes in a model of consistency at all times of uncertainty. These have been used as the best long way of getting interested in the company. Also, the company provides a high-quality goods and services which are liked by most of her customers. It also works with the Unilever Sustainable Living Plan (USLP) (Manuel, 2013). This plan is responsible for driving its business models and help in accelerating the growth and the entire profitability of the company. The alignment of this plan generated about 17 goals for sustainable development. It also set up the UN in eradicating poverty in most parts of the world comes 2030.
The company ensures that customers are motivated to sustain them in purchasing. The Unilever Company sells their products in not less than 190 countries and engages in deals involving a lot of currencies with a lot of marketing structures. The company purposes to adapt to the new changes in the arrangements of the trading system without fearing the results. This means that the company is not afraid of facing any dynamics in marketing because it well-prepared to deal with such might they materialize.
The company seeks to maintain its focus on consistent, profitable and competitive deliveries of goods to its customers. Since the company is getting to experience a newer generation of entrepreneurial skills, there are more appealing brands that are to be introduced in the market which will solve the issue of market competition.
What Unilever Company tries to report is so significant when it comes to business. The disclosures in this annual report have a lot of positive effect as compared to the other reported in the Marks & Spencer Company. The company is set to challenge its competitors in its way of dealing with risks and challenges. Their business strategies do not seem to be adopted by any other therefore positioning the organization at the better place regarding business competition. What the company plans for future is also a show that the business shall always be profitable however dynamic the business environment might be.
Conclusively, the Unilever Company sells their products in not less than 190 countries and engages in deals involving a lot of currencies with a lot of marketing structures. In addition, the report has indicated that there is a two-page detailed discussion on most of the company’s aspects abroad. Thus providing the basics required to motivate investors to enter a business or warn them not to be involved in such depending on the capability they have formed the demographics presented.
On the other hand, Marks and Spencer (M&S) Company report finalizes with the strategic updates of the chief executive who says they are purposed to turn M &S Company into a sustainable and profitable business entity. All these details just give a shallow insight into what the target audience needs to know about the company. In fact, to be more precise, it is an advertising strategy.
Reference
Manuel H, Gerry J (2013). Strategic Transformation: Changing While Winning. Palgrave Macmillan.

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