Business Plan: Jade Foot Lockers Stores

Business Plan:
Jade Foot Lockers Stores
Executive SummaryJade Foot Lockers Stores will be located in the city of Los Angeles, California. In California, about four teams are participating in the National Basketball League(NBA); Lakers, Clippers, Golden State Warriors and Sacramento Kings. This translates to a big fan base and hence a significant target market for Basketball shoes. Los Angeles is also an ideal place for the company based on the fact that it is the second most populous city in the United States.
Jade Foot Lockers Stores will manufacture the wide range of shoes cutting across classes; either rich or poor and for both adults and children. Being aware of the many basketball shoes manufacturing company in the country we spent lots of time in conducting feasibility studies and market survey so as to position ourselves in a favorable environment to compete with them.
Jade Foot Lockers will ensure that shoes leaving our stores are of the best quality and durable. This will help in creating a broad range of customers across all financial status. We will also apply a CRM (Customer Relationship Management) for a one on one relationship with the clientele. Jade Foot Lockers Stores is committed to providing a healthy and human working environment for our customers, partners, and the employees.
Jade Foot Lockers Stores is a family owned business by Samuel Jade and his immediate family members. Samuel has a B.Sc. in Business Administration and also a diploma in footwear and shoemaking.

Table of Contents TOC o “1-3” h z u Executive Summary PAGEREF _Toc468526312 h 1Table Of Contents PAGEREF _Toc468526313 h 2Introduction PAGEREF _Toc468526314 h 2Marketing Strategy PAGEREF _Toc468526315 h 3Financing PAGEREF _Toc468526316 h 5Cash Flow Statement PAGEREF _Toc468526317 h 5Balance Sheet PAGEREF _Toc468526318 h 6Resume PAGEREF _Toc468526319 h 7Professional Summary PAGEREF _Toc468526320 h 8Core Qualifications PAGEREF _Toc468526321 h 8
IntroductionJade Foot Lockers Stores is a registered basketball manufacturing company in Los Angeles; an ideal location for the type of business we want to establish. Jade Foot Lockers Stores will be located at the intersection of San Fernando Road and Sierra Highway. The Key co-tenants of the premises are Mc Donald’s, Play It Again Sports (they are not involved in basketball shoes), Fresh Market, Blockbuster Video, an 80,000-sq. ft. gym 3 restaurants and some youth-oriented businesses. Around the same area are Steinmart, Winn Dixie, 4 gas stations, Kmart, 4 banks and 5 additional restaurants. Approximately, 70,000 cars travel through the intersection per day.
Although our company may not be as big as Puma, Nike or Adidas we will put structures in place to ensure the kind of growth intended while starting the business is maintained.
On management Jade Foot Lockers Stores will be owned by Samuel Jade and Joyce Jade. Samuel will be the chief executive officer responsible for the day to activities of the company. Joyce will be the assistant manager responsible for the opening and closing of the stores and in charge of other employees, she will also be responsible for community relations. The company wishes to hire qualified, hardworking and honest persons. The persons should be customer centric and willing to aid in building a successful business for our stakeholders. In that case, the company will hire qualified and competent persons to occupy the following positions: Factory manager, Merchandize manager, Human Resource Manager, Sales and Marketing Manager, Designers, customer care representatives and cashiers.
Jade Foot Lockers Stores will produce basketball shoes for both players and fans, adults and children. The firm will produce both expensive and cheap basketball shoes considering the different social status classes. However, the firm will ensure high-quality shoes for the different social status classes.
Marketing strategyOver 26 million Americans play basketball (Jodie, Lederman, Gajderowicz, n.p). Out of these, a significant number is in Los Angeles. Prior to coming up with the business location in Los Angeles, feasibility tests were conducted to help us in penetrating the potential market and become the leading choice for consumers not only in Los Angeles but also the whole of the United States and the world at large. Good amount of information and data was utilized to aid in structuring our company and manage to attract as many customers as possible.
The firm will also embark on hiring experts in the basketball shoe industry who will help us in developing marketing strategy so as to be able to attract as many customers as possible. This will a go a long way in helping us achieve our business goal of capturing a bigger portion of the market not only in the Los Angeles city but also the whole of United States.
In order to continue to be in business and grow the firm will have to produce and sell shoes available in all our showrooms, thus the need to empower our sales and marketing team. The team will be required to devise and employ all strategies if need be to gain maximum results. These strategies should include the following: Sending introductory letters of our company to all stakeholders in Basketball, position banners at strategic points in the country, direct marketing and sales engagement, use the internet to promote our products, create awareness of our products in road shows, advertising through radio stations, TV stations and newspapers.
Recently, large sporting goods retailers have either reduced the number of their chain outlets or closed completely (“Share of the U.S. basketball shoe market in 2013, by company/brand”. n.p). This can be attributed to several factors, but the main reason is the lack of demand for highly priced basketball shoes.
Below are the sales revenue projections for Jade Foot Lockers Stores for the first 3 years based on the location of our store and such other as it relates to basketball shoe manufacturer start-ups in the United States: First fiscal year- $400,000, second fiscal year, $850,000, third fiscal year- $1.1 million. This projection was done based on the data obtained from the industry assuming no economic crisis within that time. Also assumed is that there would be no competitor within our locality producing the same product or applying the same marketing strategies. Important to note is that the projections might be lower or higher
FinancingCash flow statementYEAR 1 YEAR 2 YEAR 3
Cash sales 400,00 800.000 1,100,000
Sale of long-term assets 0 0 0
Sale of current assets 0 0 0
New investment received 0 0 0
New other liabilities (interest-free) 0 0 0
New current borrowing 0 0 0
Sale tax, VAT received 0 0 0
Sub-total cash received 400,000 800,000 1,100,000
Expenditures Cash spending 50,000 80,000 120,000
Bill payments 300,000 400,000 550,000
Sub-total spent on operations 350,000 480,000, 670,000
Sales tax, VAT 0 0 0
Principal repayment of current borrowing 0 0 0
Long-term liabilities principal repayment 0 0 0
Other liabilities principal repayment 0 0 0
Purchase other current assets 0 0 0
Purchase long-term assets 0 0 0
Dividends 0 0 0
Sub-total cash spent 350,000 480,000 670,000
Net cash flow 50,000 320,000 530,00
Cash balance 50,000 320,000, 530,000
Balance SheetAssets Current assets Cash 20,000 40,000 80,000
Inventory 10,000 12,000 15,000
Other current assets 50,000 40,000 65,000
Total current assets 80,000 92,000 160,00
Long term assets 100,000 140,000 200,000
Total assets 180,000 232,000 360,000
Liabilities Accounts payable 20,000 25,000 10,000
Long term liabilities 100,000 80,000 120,000
Total liabilities 120,000 105,000 130,000
Paid in capital 45,000 40,000 60,000
Retained earnings 20,000 25,000 40,000
Total capital 600,000 800,000 1,000,000
Total capital and liabilities 800,000 1,200,000 1,500,000
Net worth 50,000 90,000 140,000
ResumeName
Address
Email
Contact
Professional SummaryQualified and competent business planning manager. Proficient in industry Regulation and business infrastructure. Also, good in company negotiations.
Core qualificationsExtensive knowledge in business planning
Proficient Microsoft Office
Excellent communications skills
Ability to create detailed project
Team work player
Experience
2004-2007 Business planning manager New parkland corporation
2007 -2016 Business planning manager Oceanside Manufacturing.
Education
Bachelor of science-Business management 2003
The University of California.
Works Cited
Lynn, Jodie, Evan Lederman, and Larry Gajderowicz. “Over 26 Million Americans Play Basketball”. Sports & Fitness Industry Association. 15 March 2012. Web. 2 Dec 2016.
< https://www.sfia.org/press/433_Over-26-Million-Americans-Play-Basketball>
“Share of the U.S. basketball shoe market in 2013, by company/brand”. Statista. 2016. Web. 2 Dec 2016. < https://www.statista.com/statistics/271165/us-basketball-shoe-market-share-by-company-brand/>