Consumer

The reason for choosing this topic is because it is a trending issue and has been the subject of discussion for a while now. In most economies which are advanced, pre-recession consumer behavior resulted from more than 15 years of constant affluence. Therefore, everybody is curious to know what the post-recession consumer will look like. In another word, this article was chosen because it explains whether or not consumers will go back to pre-recession expenditure and continue stimulating new growth in the economy to come. Through the article, it is easy to understand whether consumers will change their behaviors, and thus changing the next stage of national and international development in the economy (Alioto, 130). Therefore, studying this topic makes us understand that recessions are different regarding their causes, their depth and the persons affected most.
According to the article, many analysts and futurists in economy believe that were in the midst of essential standard to the greatest depression of the 1930s. The article starts by discussing the consumer-purchasing model. For a very long time, people have had the notion that consumer spending and buying of common non-reusable and durable goods was a major driver of economic growth and expansion. Similarly, significant weaknesses have been uncovered in the domestic economy as it recounts to consumer purchasing behaviors and routines (Alioto, 130). However, according to the article, we have taken a path that is global in nature due to the current recession.

Therefore, it is very evident that manufacturers will be challenged by the new consumer as we proceed to the post-recession period. This could be the dissimilarity between a more robust recovery in the economy and a lengthy economic recession. Some of the fundamental shifts that are taking place in the mindset of the consumer have been discussed (Alioto, 130). To begin with, consumers are buying fewer goods and services and they have taken up the idea of “less is more.” Also, there will be the need to offer proof of value for all brands. In other words, all brands have to add value to the product and services they represent. Another shift noted is that consumers are already doing their research (Alioto, 130). Through the use of the internet and other sources of information, pre-shopping and making decisions has become easy.
Consumers are unswervingly turning value-driven purchasers and values are shifting. It is also stated that many consumers are delaying buying of durables, technology as well as other items with high tickets. Lastly, there are concerns the current recession is a threat to the existence of the middle class in the US. The following recommendations have been given to marketers. They ought to know their customers, embrace modernization and ideation, continue building and reinforcing their brand, think globally and not to reduce prices. It is also important that they accelerate their new projects as early as now (Alioto, 131).
The recession period in the United States ended in June 2009 resulted in a decline in America’s economic safety and security. Job and housing markets have not recovered yet and poverty rate apprecited more between 2009 and 2010 than before. In not less than 13 recessions in America, this one has caused a more harsh combination issues than any other. Despite the seasonally adjusted unemployment rates declining from 9.9 % to 8.6% in the U.S, rates have remained high among main racial and ethnic groups.

Work Cited
Alioto, Michael. 2009. What Post-Recession Behavior Means For Marketers Today. Ebook. 1st ed. American Marketing Association.