Consumer Buying Behavior Coursework Example

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Consumer Buying Behavior
Buyer behavior refers to the approach that consumers of products in the market follow when selecting, purchasing and using different products in order to satisfy their unlimited needs. Consumer behavior in the market is influenced by various factors; internal and external. Internal factors comprise of individual’s taste and preference which influence the product they buy in the market while external factors refer to those factors that are out of the control of the respective buyer and which, influence their choice of products. This includes culture.
Culture refers to the beliefs, values and norms that a certain group of people holds and which differentiates them from other people. Cultural elements have a direct influence on the decisions that individuals make while purchasing products. Religion, for instance, may influence the products consumable to the individuals who subscribe to this specific religion. Muslims, while making decisions on the type of meat to consume, they will be forced to eliminate pork since their religion and cultural beliefs prohibit them from consuming pig-products. Culture depicts the way of dressing for the people in the community. For example, in Middle East countries, their cultural values dictate that women should dress in special clothes like hijab. This, in turn, affects the buying decisions of women in these respective cultures while shopping for clothes. Culture restrains them to buying and wearing hijabs and therefore cannot consider buying skirts, trousers or other forms of clothes that are against their cultures.

Some myths held within cultures may also influence the decisions of a consumer while buying products. For instance, a consumer may refrain from buying a cat for a pet since cats are associated with magic. Culture, from the above illustrations, shows that it is a fundamental determinant of an individual’s buying behavior. Culture is passed from one generation to another and this has made it remain the biggest influence on buying decisions across the culture.