Create Video Marketing Campaign for a Product


VIDEO MARKETING CAMPAIGN
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Institution Affiliation
Ariel is a company that deals with the production of washing powders and detergents. The main products produced by the company are washing powder, washing liquid and washing gel. Customers should buy Ariel detergents because they meet their cleaning needs. Ariel washing detergent removes stains in one wash. The ingredients used in the manufacture of Ariel products do not harm the customers and ensures that clothes do not fade. Unlike other detergents in the market that are expensive and do not remove stains in one wash, Ariel sells at a cheaper price and removes stains faster and in one wash.

The main content of the series will consist of the stain removal capabilities of Ariel, gentleness on the skin, the little amount required and the retail price. The goal of every detergent brand is to clean clothes. Having a better knowledge of the motivation of the customers will help the company to win them over (Armstrong, Kotler, Harker & Brennan, 2015). The series will aim at motivating the consumers to buy Ariel products for their household use.
Incorporating social media in the marketing of products is important. This is because the majority of the current population use social media hence making it easier to reach them. The targeted communities are Facebook, Twitter, Google+ and Instagram. The company also added sharing buttons on the website and followed button in their marketing emails. This will helps it to expand the opportunities of content reaching many people (Scott, 2015).

For online marketing success, it is important to create a thriving online community. A good way to encourage community members to submit “how to” videos is by introducing competition between members. For example, one can decide to give a gift hamper to the videos with the most likes on Facebook. This will ensure the members stay active and are motivated to submit their videos.
The two main pros of using online videos are that videos are engaging and simple. Watching videos captivates the mind more than reading. The message is delivered faster and comprehensively. Videos are simpler to relate to and pass the message compared to large advertisement documents (Walker, 2014). It is easier to demonstrate complex processes on video. The disadvantages of using online videos are that they are expensive and time-consuming. Making the videos is more expensive compared to email or printing. The videos also take time to be produced and require more many activities.

References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley & Sons.
Walker, S. (2014). YouTube Strategies 2014: Marketing Strategy and Advertising Techniques-Making and Marketing Online Video.