Cultural and Ethnic Studies

Community Service Project Case Study
Student Name
Institution
Community Service Project Case Study
Effective planning is integral in ensuring desirable outcomes for any event. In this regard, Samra’s first step would be to understand the context of the event including the characteristics of the community in which they will conduct project and duration of the project, and hence be in a position to identify the nature of educational material needed and the suitable methods for transferring the information to the recipients (Emerald Group Publishing (2005). Visiting the mall or talking to a representative would help Samra in estimating the number of people who will be served so that she can plan effectively to ensure that education and marketing material produced is enough. She should then go ahead to determine the type of material for distribution, where to source the information, and the most appropriate design to present it (Emerald Group Publishing (2005).
Samra will need a variety of software programs for the design of the educational and marketing material. She may require Microsoft Word to develop content, graphic design software such as InDesign and Adobe Creative Suite for designing pamphlets, posters and videos, Photoshop for editing images and Microsoft PowerPoint for making presentations. The Adobe Creative Suite contains software such as Illustrator, InDesign, and Photoshop among others, which can be used to design the printable material and edit images (Starks et al.

, 2012).
To become more familiar with the software needed for the design of materials, Samra can take several approaches. The first approach is to engage a graphic designer in guiding her on how the software works. The second approach is to obtain information from online sources. There are numerous videos and tutorials on how to use each of the software presented above. She could also take an online course on the same to familiarize herself. The third approach would be to purchase the software, if it is not already available, and use the manufacturer’s manuals and tutorials to get familiar with the software (Starks et al., 2012).
References
Emerald Group Publishing (2005). Marketing. Bradford: Emerald Group Pub.
Starks, J. L. et al. (2012). Adobe Creative Suite 6: Introductory. Boston, MA: Cengage Learning.