Customer Relationship Management

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Customer Relationship Management
Among the key aspects to the success of any business is how to maintain effective relations with its customers. One of the ways that organizations maintain effective relations is by adopting a customer relationship management strategy that will ensure that it has long-lasting relations with its customers. The measure of any customer relationship management strategy is the level of satisfaction that the organization’s customers will receive as well as the organization’s profitability (Hassan, Nawaz, Lashari and Zafar 567). For the case of Ajanta, customer relationship management will be useful in solving its dilemma with S.F. Foods and the rest of its clients.
Ajanta’s relationship with S.F Foods is one which has led to a long-term relationship between the two companies. With the volumes of orders that Ajanta handles for S.F. Foods, it is true to say that S.F. Foods is Ajanta’s most key client (Burgos 5). However, the latest order is one which will put Ajanta is jeopardy. In dealing with the issue, Ajanta should consider negotiating favorable payment terms with S.F. Foods that will ensure a reduced payment period as well as increase profit margins. In the case of Ajanta, the best Customer Relationship Management software to use will ZOHO CRM. Despite the fact that it is suitable for manufacturing companies such as Ajanta, it is designed to handle similar situations with ease ensuring customer retention and increased profits.

One of the key findings which were new is the global packing industry as well as the industry in India. The industry generates billions of dollars each year with India alone generating $ 16.5 billion compared to the global figure of $ 550 billion. The income is expected to grow in the future. The other finding is the reliance on glass packing in India. Most packaging companies make use of plastic and tetra packing but for India, it uses glass packing due to its benefits. From the case scenario at Ajanta, one begs to wonder what the current customer relationship management policy at Ajanta is.
Works Cited
Burgos, Aurora. “Ajanta Packaging: Key Account Management”. Ivey Business School, 2018.
Hassan, Rana Saifullah, Aneeb Nawaz, Maryam Nawaz Lashari, and Fareeha Zafar. “Effect of Customer Relationship Management on Customer Satisfaction.” Procedia Economicsand Finance, vol 23 (2015), pp. 563-567..