Customer Service and the Marketing Concept

Customer Service and the Marketing Concept
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Customer Service and the Marketing Concept
Introduction
Marketing defined as the process through which organizations and other entities produce, communicate, and deliver or exchange offerings that have value for consumers. It involves the coordination of the elements of product, price, place, and promotional strategy. Marketing and customer service usually go hand in hand.
Segmentation characteristics
Under the demographic segment, I exhibit the habit of trying to spend with other individuals that share my socio-economic status. The kind of clothes and household equipment I usually purchase mirror those of my neighbors and workmates. My friends mainly consist of people of my social class and age hence we tend to share the same entertainment and shopping lifestyle. On weekends we spend time in the same places like shopping malls and sports stadiums to watch football and baseball (De Mooij, 2010). The type of leisure lifestyle that exists among individuals in my generation reflects the psychographic segmentation in marketing.
The behavioral segmentation classifies consumers according to their behaviors. As a consumer, I stay loyal to products that I usually purchase. I tend to avoid new products because of the uncertainty over their qualities. I also avoid buying goods and seeking services that I had no prior intention of procuring. I make a monthly budget before I purchase household goods and seek services on a need basis.

Lastly, I only buy related products and services when dealing with electronics (De Mooij, 2010). For example, once I buy a Samsung phone, I often consult Samsung service personnel to solve any issues.
Promotional strategies
Marketers should use personal selling tactics in promotions. I find such tactics more elaborate and convincing as they provide the appropriate details. They provide avenues for customers to ask questions and know more about the product. Most of the time such strategies usually inform on the importance of owning a product, and that prepares the consumer for future consumption. Similarly, digital, and interactive promotion methods act as a powerful tool in consumer service (De Mooij, 2010). I, like many other individuals, spend a lot of time on social media and therefore I usually seek product-related services from organizations’ Facebook pages due to the speed at which they respond to issues.
Conclusion
Understanding the target market provides a significant advantage to any company. Such knowledge enables the firm to concentrate their resources on a specific group of individuals. It increases sales and ensures that organizations maintain a competitive advantage.
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References
De Mooij, M. (2010). Consumer behavior and culture: Consequences for global marketing and advertising. Sage.