Customers Behavior

Name
Instructor
Course
Date
Customer’s behavior
Q1
Satisfaction of a customer is determined by the attributes of the product purchased and positive purchase experience. The product that led to my satisfaction was a mobile phone with the Brand name NEON. The product was regularly being advertised on social media, all television and radio channels. I believed it was one of the best mobile phones that an individual should have to access various internet services and take quality cameras. The product was of right quality just like it was advertised. When I bought the product, it had a plastic screen that does not easily get broken when it accidentally falls, and it was light. The product also reserves battery, and it has a long battery lifespan. According to Gruv & Michael (26), such Company has achieved product excellence hence winning customers’ loyalty. I was sure that the money I spent was reasonable in buying a quality mobile phone whose features matched my desires. After using the product, I realized its worth was exemplary, and ultimately I pledged loyalty to all the NEON products in the market.
Q2
Post-purchase cognitive dissonance is an experience that occurs whenever a customer experiences uneasiness in their mind after buying a product. The encounter happened to me when I took my child to a private school in the city which had excellent facilities. My child spent almost two terms at school, but every time I was evaluating his progress, it was disappointed that he could not even compute simple necessary mathematical calculations (Gruv & Michael, 27).

When I was taking the child to such a private school, I expected quality results which never happened. I experienced remorse when I was regretting on the poor services after paying highly for the services from the school. To resolve such dissatisfaction I went to the school and launched my complaint and gave them a warning that my child will be leaving school if such a situation persists. After the complaint, the school held several meetings with parents and discussed a way forward. The solution that was resorted to was that only qualified teachers were to be recruited.

Work cited
Gruv G. & Michael L. M: Marketing, Sixth edition.