DB#2 peer responses

Dany Response #1 Discussion
Launching of a new product in the United States and Eastern Europe requires proper scrutiny of the market segmentation in the sociocultural environment. To penetrate the mobile market, Elena, who wants to tap the worldwide market, must factor in the different cultures, languages as well as lifestyles. Specifically, to launch the new mobile designs, Elena must adequately understand the politics, technology, and language. This would help to avoid language mistakes like Coca-Cola while using the Chinese language wrongly. The most important environmental factor in launching a new mobile design would be the culture. It influences peoples’ perceptions, shopping habits, fashion trends, beliefs as well as the technology level. Ultimately, these affect the consumer and their purchasing behavior. On the other hand, language is a critical aspect of the production environment. Language affects the advertisement, the consumer understanding as well as the user-ability guidelines.
Evidently, from the posting, it is true that language, customs, and cultures, as well as the market segmentation, affects the launch of any new product in the market. These affect the consumer buying trends, shopping habits, fashions, and styles as well as seasons that determine the spending habits of each demographic segment in the community. However, product differentiation is not mentioned in the posting; which significantly manipulates the competitive edge. Conclusively, language, cultures and understanding the market segmentation remains the core factors to consider in launching a new product in any market.

However, the posting does not answer; how does market segmentation affect the consumer behavior? Do demographic differences impact product affinity in the market?
David Response #2 Discussion
According to the posting, David believes that the political environment dictates the global market. A secure and stable political nation taps many skills and knowledge from different investors. These people create different customs and cultures, which creates a stable global market for all upgraded mobile technologies. Through government proper and smooth business operations created by the sound political system, any new mobile technology would survive and prosper. Moreover, the government would allow and create an equal competition framework regarding instilling a fair complexion as well as eliminating consumer exploitation.
Evidently, political environment dramatically influences the business operations as well as determines the country’s economic stability. Moreover, David is right that the political system determines the consumer exploitation level as well as setting the market competition. Nevertheless, David does not consider the demographic and marketing demographic segmentation critical while launching a new mobile design. Demographic and marketing segmentation remain the most important aspects that any entrepreneur must consider to be successful. However, the posting fails to answer, how does the political environment affect the consumer behavior? How does the political environment dictate consumer buying behavior?