Digital Marketing And Its Advantages

Digital marketing and its advantages

Many believe that marketing only serves to get attention, but the correct indicators can measure the effectiveness of online actions.

Do you know what are the most important metrics for a company?

This question may seem obvious, but when we talk about marketing, many companies still believe that we refer only to getting attention to disseminate the business, without knowing what the return brought by the actions is.

But, with digital marketing, this may be different. Although there are many vanity metrics that are not related to the generation of opportunities, we know that there are many indicators that can in fact show whether your marketing strategies are contributing or not to the results of your company.

But, in the end, what are those metrics? Next, we will talk a little about them and how you can accompany them to verify the evolution of your business.

Visitors

The number of visitors is the number of people who reach your site, regardless of how many times they have accessed the address. This is an important metric of being accompanied, as it directly reflects the audience that the company’s site or blog. This is a number that is expected to grow every month, because if a site keeps stable the number of visitors, it can indicate that it is not attracting a new audience, or that people who access the site are always the same are the same.

Leads and conversion rate

Leads are those visitors of your site or blog who are interested in your content or for your value proposition enough to offer their contact in exchange for something – be the signing of a bulletin, a material to download, the contact of a consultant, a request for proof, etc.

This is one of the main digital marketing metrics, because it indicates just how many people you can start a relationship to, in the future, try a sale. If many people are providing their contact for your company, that is a good starting point.

However, we should not look only at Leads’s absolute number, but the percentage of visitors who actually become Leads, which is what we call conversion rate (expressed in percentage).

It is no use to have a traffic source to bring many visitors if they do not become Leads. If they do not become, there is something wrong with your strategy: either you are attracting wrong visitors – who do not have much relationship with your company – or the content you offer is not interesting enough for your target audience to leave the contact to start a relationship.

So, if the number of visitors grows and the conversion rate on the site is maintained, it is expected that the Leads number will accompany the growth.

Opportunities and conversion rate for opportunities

Opportunities are those leads who, after going through qualification, can be really considered a business opportunity for the company. Generally, the Lead reaches that stage when it has also demonstrated its interest in the solution that your company offers, and not only for your content.

It is a very important number, because it is those leads that have already become opportunities that will be approached directly for sale. And, as are more mature than the leads that just started a relationship with you, the sales opportunity is greater. But, in the same way as with Leads, we should not look only at the absolute number of opportunities generated, but the percentage of leads that in fact reaches that phase.

If the generation of Leads is great, but the generation of opportunities does not, this can indicate that, after the visitor becomes Lead, it does not nourish with enough content to become a business opportunity – or also that the Leadsgenerated are not very qualified.

Opportunities and conversion rate for opportunities

Opportunities are those leads who, after going through qualification, can be really considered a business opportunity for the company. Generally, the Lead reaches that stage when it has also demonstrated its interest in the solution that your company offers, and not only for your content.

It is a very important number, because it is those leads that have already become opportunities that will be approached directly for sale. And, as are more mature than the leads that just started a relationship with you, the sales opportunity is greater. But, in the same way as with Leads, we should not look only at the absolute number of opportunities generated, but the percentage of leads that in fact reaches that phase.

If the generation of Leads is great, but the generation of opportunities does not, this can indicate that, after the visitor becomes lead, it does not nourish

With sufficient content to become a business opportunity – or also that the generated leads are not very qualified.

Sales and conversion rate for sales

This is, after all, the most important metric for your business. In the end, they are the sales that keep the company Viva. The conversion rate for sales opportunities is the percentage of opportunities that are effectively transformed into customers. If this rate is very low, it is time to evaluate what is wrong: is the approach of your vendors adequate? You are offering the product to the right people? How do you demolish objections in relation to your solution? All this should be taken into account in the search for improvements.

Leads on the channel

It is important to identify which channels (email marketing, organic search, networks

social, paid media, etc.) They are more efficient in the generation of Leads.

Thus, you can also discover which are with good performance and should receive more investments, and which are not generating good return and should receive more attention for possible improvements.