Digital Marketing Channels Coursework Example
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Download| Channel | Category | Objective | Budget (Free or Paid) |
Type(s) of Media |
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Transactional (Yes/No) |
Delivery (Yes/No) |
Physical (Yes/No) |
| Film/TV product placement | TV | Create awareness about a product | Paid | Mass Media | No | No | No | No |
| Forums | Social | Marketing | Free | Social Media | Yes | No | No | No |
| Advertorials | Advertising | Marketing | Paid | Advertising Media | No | No | No | Yes |
| Affiliates | Partnership Marketing | Marketing | Paid | Partner Media | No | No | No | Yes |
| Pay-Per-Click | Advertising | Marketing | Paid | Advertising Media | Yes | No | No | No |
| Amazon/Ebay store | Web | Product promotion and Sales | Paid | Web | No | Yes | No | No |
| Blog/microblog | Social | Marketing | Paid | Social Media | No | No | No | No |
| Content marketing | Content Marketing | Marketing | Paid | Content Media | No | No | No | Yes |
| Display remarketing | Display remarketing | To create awareness | Free | Advertising Media | No | No | No | No |
| Digital banners and signage | Advertising | Marketing | Stores/Advertising | Yes | Yes | No | Yes | |
| Email Marketing | Marketing | Free | Social Media | Yes | No | Yes | No | |
| Desktop app | Social | Marketing | Paid | Desktop | Yes | Yes | Yes | Yes |
| PR Stunts | Public Relations | Market Campaigns | PR | No | No | No | Yes | |
| Presentations | PR | Relay Information | Free | Content Media | Yes | No | No | Yes |
| Paid reviews | Content Marketing | Relay Information | Paid | Advertising Media | No | No | No | No |
| Paid placements | paid placement listing | To present advertisements with specific search terms | Paid | Advertising Media | No | No | No | No |
| NFC (Near field communications) | to facilitate market communication | Advertising/Store | No | Yes | No | Yes | ||
| Local search marketing | Search marketing | to gain traffic and visisbility | Paid | Search Engine | No | Yes | No | Yes |
| Press releases | PR | Create Awareness | Paid | PR | No | No | No | Yes |
| Peer to peer support | Social | Create Awareness | Free | Social Media | No | No | No | No |
| Push notifications | Advertising | Create Awareness | Paid | Advertising Media | No | No | No | No |
| Relationship marketing | Customer Relation | customer engagement | Free | Direct Media | Yes | No | Yes | Yes |
| Radio advertising | Advertising | Awareness | Paid | Mass Media | No | No | No | Yes |
| Pop up stores | Stores | to take advantage of a trend | Paid | PR | Yes | Yes | Yes | Yes |
| Reference: Marketing Land. (2014). Infographic: Which is the most effective digital marketing channel. | ||||||||
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