Digital Marketing, Strategies

Digital marketing, strategies

As well as indicates that marketing allows companiesPromotions plan, to have a solid structure with well -planned strategies to be able to take possession in the market, an interactive system within the set of actions that use telematic communication systems to achieve the objective that marks any activity, that is, to achieve an acceptable responseAbout the product and a commercial transaction.

A digital marketing plan is fundamental in a company for its exponential growth of advanced communication tools and technologies which in the strategies are viewing marketing to loyalty the brand with the client, and have broad communications channels to be able to contact their clientsand shorten the distances and be able to have a clear view on the product delivery site.

When carrying out a digital marketing plan in a company is crucial for its exponential growth of computerized and advanced communication technologies which is seen in the strategies of loyalty to the brand with the client and have large communication channels to be able to contactWith customers and shorten distances.

The mobile’s boom in social trade are applications with a significant accelerated growth of information through mobile, among technological companies such as Google, Facebook, Alibaba, Amazon, among other digital strategies so that consumers can do what they need as:Make payments, transfers, purchases, chat between friends, meet people, without abandoning their platforms, and therefore avoiding contact in social trade.

As in all wars and this is still the sectors that are being benefited and others very harmed, but the answer is how to invest in strategies and tools on websites.

The agencies that have carried out the studies where they say that the categories most related to stages of confinement are those that allow us to know the infections of the virus and also that they facilitate life in times of confinement.

The strategy is characterized how a company should establish the specific objectives to vary its proposal and communications for these channels. The point of contact with the client and communication channels through which companies interact directly with current customers and potentials. The TV sale, aimsthat is to say the internet, since before it was done exclusively by telephone.

At present, the use of televentas is almost an imperative need for large companies that need to be in continuous contact with customers, for this reason the services that provide a televent department must be provided without any interruption. An example of this is the Electronicretailingassociation (ERA), international guild that groups companies that sell products by electronic media, chose the Colombian commercial Molding Control as the most ‘seller’ in the world. In it, the TV company Inter Marketing Express sales promoted garments conceived and manufactured in the country, made to mold the body of its users and improve its appearance.

The scope of the digital strategy

Analyzing online strategies it is necessary to take into account what implies that the strategy approach develops functionalities on a website. They can be a better part of the strategy computerized professionals, they must also examine broader aspects on those who maximize the benefits of associating with intermediaries in lines such as social media portals and with influential people such as drug stores. Exploit promotions in social media using both in their own sites and within the main social networks such as Facebook, Google, Linkedln and Twitter.

The development of a strategy can also imply the redesign of business processes so that they are integrated into new ways with partners, suppliers and distributors based on a study of three organizations that identify different ways of aligning online strategies with the objective of negotiatingIts framework to identify the strategic objectives and the ability to execute many of these activities will be decided when reviewing the process of creating a strategy of digital promotions.

One of the results of the electronic strategy will be a series of strategic commerce initiatives in the areas of acquisition, conversion and retention of customers. These electronic commerce initiatives will be prioritized and placed as part of a long -term electronic commerce guide that demonstrates the required advances during a longer period. Using the strategy such as email, mobile devices, applications and databases such as communications tools to establish relationships with police stations or stores that sell their products at home.

In terms of scope, it is importantThey are going to be offered to customers online and how to integrate them with channels to achieve strategic goals.

But together with the strategy, many of the strategy decisions involve the selection of the most appropriate investments in functionality, technologies and resources to provide better customer service to obtain results from digital channels. In addition, media selection becomes a more strategic decision by planning strategies.

According to the number of food orders made by users between 50 and 60 years, another online retailer has been during this time of sanitary emergency states that its users over 40 years have increased by 60% during the confinement period by COVID-19.

With these figures the markets cannot look the other way due to the spread of COVID-19 if we compare the week of February 24, 2019 the same acceptance we will not have in 2020, there is an increase in 2019 of 60% for theconsumable sales and already exceed 80% in 2020. The conglomerate of consumers for stocking so as not to have to leave their homes to make purchases and by that means six stages related to consumer behavior have been identified for concerns for COVID-19:

• Proactive purchase (food and health)
• Reactive health management (protection with masks and hygiene products)
• Preparation of the pantry (large food purchases)
• Preparation for quarantine life (increase in consumption and purchases on the web)
• Restricted life (stock limits and alternative search)
• Live with ‘Normality’ (return to normal, but with more hygiene restrictions)

Consumer trends were aimed at covering three types of needs: food;health (sports material);comfort (equipment for teleworking);and entertainment

(Platform hiring, children’s games, video games or programming)

Digital marketing, a necessary commitment in time of confinement

Business opportunities in this new infinite Child digital ecosystem, and is that only by having new users learning to use online tools and companies that are forced to look for alternatives to traditional advertising, this opens an immense door for agencies.

If, in addition, we adapt our strategy to loyalty to this new client, we can win it for life, but how?

• Display ads: Due to the need to know the last hour, ads in digital newspapers offer us much more visibility.
• Promote on social networks: due to confinement its use and consumption is increasing, now more than ever we must bet on them.
• Develop more video content and use YouTube: on initiative or sending between person and the evolution of consumers

Uncertainty and security search

The consumer’s 2020 trends report in the emergency that had maintained characteristics of the economic emergency even when it had passed. It seems clear that the feeling of anxiety and uncertainty that this pandemic is generating, driven by the fear of loss of employment, will accentuate those characteristics, which may affect consumption beyond the specific moment of imprisonment. On the other hand, this situation has also shown that citizens in general looks at brands as a stability pillar in the most complicated moments, in search of comfort or security that does not always find in other levels (although the public will charge anew importance), so those brands that reinforce the feeling of calm and well -being will generate more positive emotional ties. The emergency will also involve an acceleration for conscious consumerism, since the calls to make online purchases to closeness businesses are abundant or to support brands that have been very affected by how they can make deliveries at the end of seclusion.

Personal awareness

The perception of the importance of individual care and the balance between body and mind is another of the tendencies that had already been in progress and that has accelerated out of necessity during the pandemic. In particular, the relative contents, yoga or meditation and the applications that promote them are experiencing consumption growth during moments of seclusion, while intensifying conversations about individual well -being or the importance of management of our own time forEnjoy and leisure to work. The balance of confinement will become a great opportunity for brands and services related to health, science, physical activity and individual care, while the social conversation about conciliation intensifies and increases energy through the kitchen,in front of prepared food.

Digital consumption and creativity

Isolation offers us the opportunity to explore new alternatives to have fun, communicate, buy or work through the computerized world. Virtual leisure, access to Delibera, the purchase of online products and the use of teleworking platforms will re -educate our habits and to cause a more accelerated change of expected in areas such as digitalization, services on demand and development, makingIn addition, some regulatory speeches on the generation of barriers to tools or companies focused on the computerized. This emergency is also accentuating the disintermediation that we had already talked about as a result of experiments such as Amazon at the time by necessarily reducing the number of interactions between people. On the other hand, it also encourages the creativity of social networks users when not only consuming, but also producing their own entertainment based on challenges, games, lists, and so on., which also has an impact on the popularization of tools such as Instagram Live and the extension of humor as a mechanism to deal with the anxiety of the situation.