Digital Marketing Strategy Coursework Example

Digital strategy for hurricane protection equipment supply firm
Name:
Institution:
Course:
Instructions:
Complete this template based on the organization you selected. Use the space at the end of this document to summarize your analysis. Your completed Assignment should be 3–4 pages.
Organization Summary
Organization Name
HPE COMPANY
Target Market Homeowners in states where hurricane threats exist.
Likely Demographic Profile of this Key Segment Adults
Digital Marketing Practices
Using a search engine (e.g. Yahoo, Bing, Google, etc.), search for digital marketing practices for the organization you selected. Record the URLs (web addresses). https:www.drj.com/article/online-exclusive/safety-security-and-loss-prevention-during-hospitality-emergencies.html
Social Media Strategy
Often the trade press writes online articles (i.e. content) about companies and their strategies. Search for the social media strategy of the organization you selected, and provide a 2–3 sentence summary using APA guidelines for identifying websites. The firm prepares and recovers clients from disaster by providing quality equipment to them. It provides information to clients on pricing and timelines. Website: hurricaneindustrial.com

Social Media URL of Social Media Site Does the content look and feel consistent with the organization’s website? Explain.
Facebook https://www.wolframalpha.com/facebook/ Yes. Helps organizations to talk with potential customers, respond to any question from them, and create relationships with them.

YouTube https://support.google.com/youtube/answer/1714323?hl=en Yes, uploaded videos help in a competitive industry.
Twitter https://analytics.twitter.com/about Yes, helps organization to provide useful information to customers. They can like, retweet or respond to the information.
LinkedIn https://www.linkedin.com/help/linkedin/answer/26032/understanding-company-page-analytics?lang=en Yes, because the organization can appeal directly to individuals with purchasing power at businesses.
Company/Product blog(s) https//support.google.com/analytics/
?hl=en topic=3544906 Yes, you can use blogs to discuss company’s development, news, questions, and information.
Other social network sites where company has a presence https://support.google.com/analytics/answer/1662518?hl=en Yes, the firm can use articles to show the pricing, category, and equipment it provides.
Public Relations (PR): Perform a search for the organization you selected.
How many pages were found in the search? Twenty five
List the URLs of the first 10 sites returned in the search. Does the content look and feel consistent with the website? Explain.
www.huricaneprotectionshutter.comYes. It explains about what the company does and why to choose the firm
Armorscreen.com Yes. The website informs us about the history of the company and what it does.
Stormsmart.com/hurricane-protection-products/ Yes. It shows pictures of equipment installation in homes.
https://www.chamber of commerce.com/mobile-al/hurricane-protection-equipment Yes.it shows all hurricane protection equipment supply by firms in mobile.
https://www.huricanefabric.comhttps://www.constructionequipment.com/hurricane-surge-protectionYes. It explains products offered by the firm.
Yes. It informs us firms that are successful therefore helping to discover competitors.
Aaahurricaneprotection.com/hurricane-products-and-services Yes. Explains the product’s size, color and use.
Guinnandsonsshutter.com/?page_id=5 It explains all the products and services the firm does.
https:www.yellowpages.com/hurricane-ut/safety-equipment It shows on google map on where you can find product supply online
Https://www.bizapedia.com/wv/hurricane-equipment-co.htmlNo. the company only informs us about its location but not what it does.
Mobile and Tablet Apps
Name of Mobile or Tablet App Screen shot(s) of Mobile or Tablet App Does the content look and feel consistent with the website? Explain.
FEMA app Yes. It provides easy access to disaster assistance.
Red Cross hurricane app Gives information about preparedness and also track activities.
Weather channel app It provides information on the weather throughout the year.
Summary
The digital marketing strategy is meant for business to the consumer since it provides information and products and services to online customers. The plan targets all online clients who may need goods or services that the organization provides (Dinner et al., 2014) This strategy is essential to firms looking to match their offers with individuals looking for their products. Before a company goes for media advertising, the marketer should examine and understand the efficacy of the paid search advertising campaign. A firm’s goal is to maximize cost per bid; this is the highest amount an advertiser is willing to pay for an individual click. A high bid an amount to put their ad for a customer to see, the information available for the client’s behavior leads to a better relationship between the value of the client and pricing of the ad.
Search is the only platform firms use for digital visibility which is dominant online marketing drive and still growing. The difference search from other media marketing forms is that it captures customers immediately when they express interest in a firm’s product or service. This will increase return on investment if the company delivers on time. Marketers may be able to learn from the search engines on the distance of the customers from the firm and whether they are existing clients of a competitor (Chao et al., 2014).
Though social media is an effective marketing channel, it only captures existing demand. For the introduction of new products and services, social media will not be that useful. Some keywords represent customer intent, for grouping regarding their value. Feedback loops can improve digital marketing strategy. Organizations can use marketing analytics basics to analyze the effectiveness of digital advertising campaigns (Pitt & Treen, 2016). These marketing analytics are easy, cheap and faster way to interact with customers all over the nation and out.
References
Dinner, I. M., Van Heerde, H. J., & Neslin, S. A. (2014). Driving online and offline sales: The
cross-channel effects of traditional, Incentives in a Stage‐Gate Process.
Production and Operations Management, 23(8), 1286-1298.
Chao, R. O., Lichtendahl, K. C., & Grushka‐Cockayne, Y. (2014). Online display, and paid
search advertising. Journal of Marketing Research, 51(5), 527-545.
Pitt, C. S. & Treen, E. (2016). Understanding communication in disaster response: A marketing
strategy formulation and implementation perspective. Journal of Public Affairs.