Diversification Strategy

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Diversification Strategy
Apple Company is one of the most well-known technology companies in the world. This is because it is a market leader when it comes to technological solutions. The company has its headquarters in California and is known to develop and sell consumer electronics, computer software and other online services. Since the inception of the company, it had focused on the production of computer systems. This was the Macintosh systems. During this period the company was known as Apple computer inc.
In an attempt to stay on the right track regarding market share the company had to adopt various strategies that help it in creating and maintaining an edge over the other companies in the same industry. Some of the methods of staying relevant in the competition are through research and innovation. This is whereby the company comes up with different strategies in an attempt to stay relevant and ahead of the competition. These strategies are mainly brought up due to the ever-changing customer wants. Over the years the company has changed the types of products it sells to maintain a competitive advantage. The table below shows the new types of products the company has introduced over the last few years. With the changing needs of consumers, the company has been forced into diversification as it has entered new markets with new products that have propelled it to become a household name in Technological gadgets.
Product Diversification Strategy Employed
Mac book Concentric diversification-This is one of the newest products by coke a cola company.

The product employed a concentric diversification strategy. This is because as much as it is the same line of product that the company is still selling, it has shifted its focus by changing the features and designs of the laptop device.
I phones Horizontal diversification- this is whereby the company which has been known for producing computers now shifted into the production of mobile phones, this was done to satisfy consumers who are shifting their needs to the use of hand-held technological devices.