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Enterprise management marketing plan for E-sellers
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Table of Contents
TOC o “1-3” h z u INTRODUCTION PAGEREF _Toc530804072 h 3MARKETING RESEARCH PAGEREF _Toc530804073 h 3 Importance of market research PAGEREF _Toc530804074 h 3MARKETING STRATEGIES PAGEREF _Toc530804075 h 3 Social media advertising PAGEREF _Toc530804076 h 3Content management PAGEREF _Toc530804077 h 4Email marketing. PAGEREF _Toc530804078 h 4ANALYSIS OF COMPETITORS PAGEREF _Toc530804079 h 4References PAGEREF _Toc530804080 h 4

Enterprise management marketing plan for E-sellers.
INTRODUCTIONE-sellers is a company that deals in manufacturing and selling of electronics products like TVs and other electronic appliances. It has recently decided to join the online business space. They are planning on starting an online shop where they will attract and transact with their customers.
They plan on creating a platform where customers participate with customers in implementing their plan.
MARKETING RESEARCHIt is essential for a company to understand more about the market they are about to join. Marketing research will help E-seller to have a better view of the electronics market in their area. Data collected in market research reveals market dynamics and its patterns McDonald & Wilson, 2016).
Importance of market researchTells more about an industry patterns and dynamics
Reveals the number of sales an industry earns.
It also gives customers purchasing power and preference.

MARKETING STRATEGIESE-sellers has to implements several marketing strategies to gain substantial market share. They include social media advertising, content marketing, and email marketing.
Social media advertisingThis strategy entails using available social media apps like Facebook and Twitter to put E-seller’s products to consumers. Paid advert provide a position that a company can customize their advert to reach a specific target group.
Content managementBlogs are used to create engaging content about an industry. E-sellers will start a blog on current issues concerning consumer’s electronics. These blog posts keep the target audience engaged.
Email marketing.
This strategy entails the collection of customers’ email addresses. These emails are used to reach customers when the new products are available. It has proven to be effective by social marketers.
ANALYSIS OF COMPETITORSCompetition in business can be a crucial factor in determining if a sector is viable. E-seller research will point out how the market is shared and also take note of how competitors use to outdo each other.
ReferenceMcDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons.