Ecuadorian Society, Its Evolution And The Role Of The Media Today

Ecuadorian Society, its evolution and the role of the media today

Ecuador has had many changes, from their society to the media including its fundamental role. All this was reflected over time.

Ecuador in the seventies was different from what it is currently, because in that period the so -called industrialization began, producing changes in society and economy of the country. The oil boom appeared who helped Ecuadorian economic growth;On the other hand, dollarization and strengthening rights and duties.

The State must act in a way without discriminating against anyone, taking into account the rights implemented in the Constitution as are the following;Right to health, housing, work, free communication, free information among others;All these are necessary, but it should also be taken into account that, as we have our rights we must be responsible when exercising them.

Introducing the media of the last time were considered reliable sources, who were seen by society and allowed to inform the truth.

Now to understand the importance of the role of the media and involve society, let’s put an example to those who are political parties, their projects, etc. All of them are shown with perspectives towards him, they also show what their relationship with citizens is depending on what the media transmit.

Downs (1957) established that in a democracy political parties formulate their policy strictly as a means to obtain votes. This appointment assumes that the State sells ideas in exchange for being chosen, that is, it functions as an influencer company in society unless it opposes, the same way of communicative media companies work in the same way.

Citizens are able to choose a government to benefit them and wait for those who were in power to make the right decisions, but the political parties are convenient to reduce the information made by the media.

It is important to be able to expand the quantity and above all the quality that the information must have when it is transmitted by these means, it depends on these to be able to enter good information and not only that, but, to much more information, togreater growth of communicative media, more will be its influence, therefore, good information could be reduced.

It can also be said that the influence of television has managed to modify opinions;The citizen has his own opinion, but television leads him to comment on what he shows and says and even affect his emotions. Journalism is related to politics and the economy, within these three fields interests are reflected, so the press acts as a friend for them.

In my opinion this relationship was already established by mutual interest, because for there is a better development, the press is needed since it acts as a channel. Communication companies have advantages due to the tiny consumption of what the written press is that led to further adapt to the interests of people as it is in their content to be able to maintain.

It also involves the origins of the cultures of the mass where it takes the cultural and intellectual capacity of a population. It means that they can generate fashions, trends in society, modify values all this because of the needs of being able to consume. They present propagandas, advertising to maintain economic and commercial development as something essential.

.It favors the amplitude of ideas, leading to the knowledge of other situations, realities and cultures that enrich the reality that surrounds us looking at other horizons. All this can be called the global village that surpasses all types of information that refers to a society united by the same.

The media today have great power, because they can reach everyone and even influence. As mentioned above, they can change opinion and behaviors, since all this has been constantly changing due to technological evolution and obtaining greater stability within society.

The media such as television, the press and radio all these had to adapt with the appearance of the Internet, this caused to create new information parameters to be able to integrate and even the audience had to change their way of information to meet their need as a spectator.

Before the arrival of the Internet, each medium had specifically an audience to which to go and not only that, but it was stable but now it is not so, the Internet has no limits, it allows the individual to include all kinds of informative details that are not shownthrough the media;that they only seek to convey the truth in disguise. In such a way that he creates confusion.

The traditional thing was behind, which allowed a change in citizens to give their own opinions and become more critical, this causes the media to be the need to act quickly in the need for a response from the receiver.

The Internet and social networks managed to have access without many problems to information, but this caused two divisions to be created and those that do not use the Internet. The fingering of information has its advantages as its disadvantages;An advantage is that you can reach beyond what is shown and a disadvantage is the lack of control when publishing any information.

The fact that on some occasions the bad information or the non -true information that is transmitted by the issuer is accepted by who or those who issue it, is a fact that the media must be responsible for transmitting true information and that also alsoto create information that is based on reliable sources and you will see.

On the other hand, it allows you to know about the events that pass in the different parts of the world, to socialize with our environment eh even inform us about our history and this will be permanently implanted in these spaces of communication.

Since the human being began to communicate with other human beings, there was a way of social communication, who acquired much importance in the influence that is represented to our present as a system of socialization between the individual and communication.

Who issues an idea thinks about its validity, so it shows it to other people, in this case the receptors to be disseminated as a message and who expresses that idea must have a necessary way so that it is disseminated by a means of communication andThis in turn can reach an audience who observes the message can get their own ideas.

Within society the fundamental role that the media fulfills is nothing more than to transmit, disseminate, distribute and verify that the desired content to an audience arrives. But in order to excel.

This era has affected young people in such a way that it can be said that they see the world otherYouth in relation to teaching and learning.

So you must take into account the value of content that you want to transmit, from any field it is cultural, informative, of entertainment eh even of opinion. In society there are young people who see the opportunity to expand through any means generating good teaching that have their own opinion in the face of any problem and that cannot be easily influenced.

“Television is the mirror where the defeat of our entire cultural system is reflected.”Federico Fellini. Which means the author with that phrase, that what you show will be reflected, as regards the mirror. Speaking of the system shown on television, it is very seer to see causes and its consequences that can produce the cultural of a country, as is the case of Ecuadorian media, more interest matters than the ideal than the ideal.

Just as it is harmful, it is also necessary for a better evolution of democracy, it is also important depending on the State since it allows a broader vision to act at the time of institutions to be able to observe if there is any anomaly or abuse by power. As we well know free communication and information is fundamental in citizenship because it is shown within the implanted rights.

In conclusion, from this current company it is necessary, taking in convenience the influence to get far with different thoughts from those that are currently.