Electronic Marketing

Electronic marketing

Introduction

In this document the concept of electronic marketing was summarized after analyzing various sources of information, considering the characteristics of the online consumer and online price strategies, as well as the opportunities and risks to implement electronic businesses.

Electronic marketing is the study of the implementation of strategies that allow the promotion and sale of products and services through electronic means, mainly the Internet.

In recent years the business world has experienced some changes in commercial processes and organization of companies. The opportunities of companies and consumers have been increasing thanks to the possibilities of merchandise offered by the Internet.

The importance of meeting the consumer is a vital point in every business. There are important details that must also be taken into account in online consumer behavior: they are unfaithful.

The fact that the Internet is transparent and immediate does not mean that customers cease to be loyal to their favorite brands or products, but it is easy for them to change. In the end they will make a better decision for them, regardless of how long they have been using your product or service.

Knowing and taking into account these strategies is essential to develop an adequate strategy for attracting customers by the different media that the Internet offers us.

Electronic marketing

It is a series of strategies and techniques, which materialize in concrete tools and allows us to act knowing the “cyber-market” to position its brand and help their business with the proposed objectives.

It is the application of digital technologies that form online channels to contribute to digital marketing activities to achieve profitable acquisition and retention of consumers. In other words, Marketing Online is a system to sell products and services to a selected audience that uses Internet and online commercial services through tools and services strategically and congruently with the general marketing program of the company.

On-line consumer

Consumers passionate about their interests and hobbies invest a lot of time in the network to be up to date on what they like, these consumers invest six minutes online for every minute that any Internet user passes in the same content.

The study also concludes that passionate consumers accept the brands that are associated with their interests well. “If you observe the natural behavior of passionate people as a publicist, you can get ahead of their behavior against two consumers, the degree of maturity of electronic commerce in our country has tested many business models and other organizational models.

Online prices strategy

The price is a fundamental variable in marketing that generates benefits, affects the brand and the perception of the product itself, and must be the result of a strategy.

Organizations tend to market wide ranges of products to cover all potential segments, therefore, it is common to find that the same product has a different price depending on the target audience to which it is directed, from where it is purchased or of different situationsthat vary the price.

The marketing manager not only has the obligation to determine the sales price of a single product but most cases must establish a price structure for a product portfolio.

A structure that must be flexible so that prices can be modified in the event that the company’s objectives or the competitive situation change.

Not always using the latest in technology is the most indicated to succeed in a network. Always think about your visitors and keep a good interaction with them.

The vast majority of small and medium -sized websites exists for a single reason: generate and grow their income. However, there are more companies that fail in the attempt than those that triumph.

Electronic businesses

Electronic commerce refers to a wide range of commercial activities online for products and services. Which belongs to "any commercial transaction form in which those that each part acts reciprocally electronically instead of physical exchanges or direct physical contact".

Electronic commerce is normally associated with buying and selling online, or directing any transaction that involves the transfer of property or rights to use gender or services through Network.

Computer-Mediado although popular, this definition is not quite comprehensive to capture recent developments in this new and revolutionary commercial phenomenon.

OPPORTUNITIES AND RISKS OF INTERNET BUSINESS

OPPORTUNITIES:

• Internet is a communication channel
• It has no editorial cost when hanging information
• It has no distribution cost
• It has pre -active, global and well -informed audience
• It is interactive
• It is globally continuously accessible

Benefit: customers are easier to find and get to them. Few companies sell products that attract everyone. Most products are designed towards a more specific market, such as teenagers, first -time or doctors mothers.

Particularly specialized markets, such as market niches. Performing marketing in a specific market can be a challenge and are often aimed at a large volume of people hoping that some are interested in buying.

Risks:

Companies that do not understand the Internet phenomenon will be devoured by their most awake competitors or substitutes as a commercial medium presents the following deficiencies derived from both its technology and its interactive nature.

Risk: credit card fraud. Online credit card transactions are classified as a card not present by credit card issuers. That means that if a cardholder has any controversy claiming not to acquire an article, the business owner is responsible for reimburseing the funds, even if the article has already been sent.

On the contrary. Online sale puts compliance with not paying fraudulent orders.

conclusion

We can realize that electronic marketing is a very useful tool for both the companies already established and for those that are emerging since this practice is being used more frequently and at the pace in which businesses are evolvedAs a company or staying in the past, this is due to the ease that the Internet offers to market our products but still being careful but as previously seen in the document there are people who for monetary purposes can harm information by stealing information orDisseminating important information.

For this we must always be prepared by updating us in terms of possible changes that may arise and having a plan to solve it.

The opportunities of companies and consumers have been increasing thanks to the possibilities of the Internet, focusing on what we now call electronic commerce or e-commerce. Electronic commerce allows companies to be more flexible with their internal operations and give better service to customers.

This phenomenon has been a technological revolution. Some companies have started from zero to bet on this new way of doing business. However, the vast majority of traditional companies, which consider electronic commerce as a complementary aspect to their business, which we have to learn every day.

There are many more electronic commerce definitions, but almost all agree that it is any form of commercial transaction in which the parties interact electronically instead of by exchange or physical contact.