Ethics And Social Responsibility

Ethics and Social Responsibility

Introduction

Companies currently face great challenges in the business and social context. Should companies integrate the aspects that arise in the environment where they develop> in the planning process? Companies start from their focus on the business context, understand, generate profits;However, they cannot and should not separate themselves from the environment where they develop. External factors at collective level must be reflected in the strategic planning of any type of company, being inclusive and responsible in the social aspect.

Developing

Why is it important that the ethical and social responsibility aspects are delineated in the company’s strategic plan? What is ethics and social responsibility? These are some of the questions that companies must rethink in the process of development of strategic thinking. Olay defines strategic thinking as the future vision of the company, based on the foundations of the same in which all decisions will be made by achieving a level of sustainability and profitability. 

This thought focuses on the processes that lead the company in the development of organizational culture;such as the mission, vision, principles and values and strategies;being a set of business tools that seek to meet the objectives and possible problems within a specific and realistic contextual framework. Many thinkers at the business level indicate that ethics and companies are concepts that do not converge due to the mere fact of the nature of companies, which is to generate benefits or profits, patrus.

Velázquez states that business ethics is defined as a discipline that examines the moral standards of an individual or a society. But what is moral? Morality are the standards that profess an individual or collective in terms of what is correct or incorrect. Companies must start in their strategic planning based on ethical values that add (contribute) to the society in which they develop. They must choose to do the right thing and put this before a business interest, since it is their duty as members of society and must establish benefits policies for all.

“The strategic administration of the company has been forced to consider ethics as a requirement of organized civil society, on the other strategic management, sensitive to the demand of society out of respect for the consumer, the environment and the quality of products andServices ”, Patrus. Business ethics has to present a convergence in the following aspects;An ethic of responsibility, which is based on the consequences of actions, an affirmative ethic of the principle of humanity.

It seeks to address the dignity of the human being, and a conventional moral generating ethic, which represents the development of the subjects in obtaining certain goods through shared practices. Business ethics gives way to social responsibility. Martínez, affirms that social responsibility is the set of actions that innovative of an organization, which are based on ethical values and compliance with laws. This has an impact on the establishment of a transparent organizational culture.

 In such a way that the purpose of respecting human and environmental rights before the activities that generate wealth is established as a purpose. Currently, companies have recognized the importance of establishing responsible policies that contribute to the well -being of the environment and in turn, achieve the sustainability of the company in a healthy way. Martínez, emphasizes that the paradigm of ethical values that are aligned with social responsibility can be enunciated as follows:

• 1. Respect for the dignity and rights of employees and others involved with business activity.
• two. Justice in commercial transactions and relations with the State within the context of globalization.
• 3. The solidarity that commits us to the search for the social welfare of the local and global community.
• 4. The responsibility to provide a quality service taking into account the protection of the environment.
• 5. Integrity in decision -making and that must be reflected in organizational culture.

The values of respect, justice, solidarity, responsibility and integrity must be based on the company’s statutes regarding social responsibility. Definitely, the development of these concepts that began to be reflected in the sixties, require great tenacity and moral to fulfill them for the benefit of the collective, Martínez. Decades have passed after the emergence of these trends or currents of integration of ethics and social responsibility in organizations, and has not arrested that companies be responsible and ethical.

An example of this, is the case of Enron, this company emerged or allowed to suggest that deregulation through this system allowed to cheat on a large scale. Enron, was the 7th company with the highest global sales, being one of the first US companies in the energy industry, creating false benefits to achieve greater accessibility. Ethics and social responsibility must be directly linked to the strategic planning process of each organization.

conclusion

The vision, mission and values established in this process must be based on these aspects. It is remaining for companies, put these aspects to the economic interests by which they were established, that is why many thinkers establish that the ethical process paradoxical, since the purpose of companies is to generate profits. That is why it is very important that these aspects are reflected in the strategic framework since it is the guide to follow in every company and/or organization. 

The strategic plan must be evaluated continuously and this must be founded on ethical and moral values that result in benefit for all. The greatest gain of any company is to generate benefits based on their healthBusiness team.