Founders Fund

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Founders Fund
Founders Fund (FF) is a San Francisco-based venture capital (VC) firm which requires a major overhaul of its marketing strategy. The future of the company will likely be determined by the measures instituted by the management to attract more investment. However, the company will have to address some of the challenges that have hindered its progress. The organization requires additional funds that will be needed to finance its operations. Due to the criticism that the entity has faced, it will be important to ensure that the organization adopts a more responsive and effective strategy to combat the situation.
Sean Parker is obligated to address the criticism that the company has encountered over the years. It is instructive that the company has attracted substantial interests from the public. Accordingly, the organization will be required to ensure that it changes tact to achieve its aspirations and those of its shareholders (Hsu, 4). The stiff competition in the market means the company will have to embark on the process of repairing its image. Although the business has achieved tremendous success over the years, it will be important for the management to ensure that the provided funds are used prudently. It will also be vital to ensure that shareholders play a central role in determining how the funds are used.
In conclusion, the decision to review FF’s strategy will have far-reaching ramifications for the entity. In particular, a new model will be required to ensure that the company attracts sufficient external funding.

However, it must seek to reassure its partners that the funding method will be adequate to address the financial challenges FF faces. It would be important to ensure that the collected funds are used as envisioned by the management and stakeholders.
Work Cited
Hsu, David H. “Experienced entrepreneurial founders, organizational capital, and venture capital funding.” Research Policy 36.5 (2007): 722-741.