Golfsmith International

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Golfsmith International
This is the largest golf retailer specialty operating nearly 150 stores in both US and Canada. In this company, everything is well designed to give players the ultimate in-the-course experiences. The company comprises of Golfsmith in the US and golf town in Canada. It operates different outlets for golf clubs, club assembly and golf club components. Besides this the company golf equipment, merchandise and training curriculum for consumers via retail superstores as well as online stores. To improve the overall sales the company uses different marketing schemes. Among them are uses of the Twitter. According to Dillon Smith who is the marketing analyst for the company they have more than 1200 Twitter followers and nearly 7000 Facebook fans. Through posting different products on both Facebook and Twitter, they get various responses which aid them in proving the sales and quality of the products.
Besides Facebook and Twitter, they have adapted to different strategies such as running a launch rock campaign, creating micro-content, running an interest treasure hunt, experimenting different titles in blog posts, investing in an iconography among others. Through these strategies, they are in a position to create awareness concerning some of the products they are handling, thus improving general sales (Witkemper et al., 25). According to Dillon Smith, the company’s marketing analyst marketing messages are essential in enhancing client-customer intercommunication which aims at pushing the overall sales.

As for me, social media has played a major role in the effort of drawing consumers towards the company’s product.
Through social media, the products can be displayed on different platforms to enhance their awareness. On the same note, social media has helped in creating a good communication which provides feedback from consumers. This aids in improving not only the products but also the overall sales. To make the business more marketable, I would change some of the marketing team who are not performing well enough. Moreover, I would change some of the old marketing strategies to adapt to a new one like integral to reach many people.
Works cited
Witkemper, Chad, Choong Hoon Lim, and Adia Waldburger. “Social media and sports marketing: Examining the motivations and constraints of Twitter users.” Sport Marketing Quarterly 21.3 (2012): 170.