HANDS-ON Activity #5 And …. ACTION!

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Web marketing; Hands-on activity
Competitive Analysis for Shakr and Viddyad
Shakr
Services and pricing
Shakr’s full set of services include the creation of ads and contents for clients, editing and previewing, at prices that are affordable for smaller marketing agencies. Prices range from $3 to $10 depending on the length of the video ad as required by the client.
Strengths
It makes video ads affordable for anyone interested in advertising. It is simple software to use meant to meet advertising needs of businesses and companies of all capacities. There are professional skills in editing required to make an ad when using Shakr.
Weaknesses
It favors mostly small-scale business people, therefore, cannot attract more big names of companies and organizations that need to advertise their businesses.
Viddyad
Services and pricing
Viddyad’s full set of services include distribution of video content directly from branded enterprises across digital channels, recreation and distribution of multiple video versions which maintain the tone and messaging of the brand and central management and customization of customers’ brand assets directly from advertiser’s dashboard. Prices range from $6 to $20 depending on the length of the video ad as required by the advertising agency (Hanratty,1).
Strengths
The strengths of viddyad include the multichannel distribution of video content, the technology of automatic content and channel optimization and the dynamic tracking and analyzing of actions of viewers, their engagement, and behaviors.

Weaknesses
Viddyad has a weakness, and this is the studio for content creation. By any teammate within the advertising company is in a position to access and create fast and professional video content easily puts the whole exercise at a stake because anyone with ill intentions within the company can easily manipulate the content and distort the meaning (Hanratty, 1).
As a small business owner, I would choose Shakr because it offers services which are more appropriate for small agencies to larger companies than when compared to Viddyad which benefits mostly large companies.

Works cited
Hanratty, Luan. Asymmetric Warfare for Entrepreneurs: 120 Lessons from Lawrence of Arabia. Andrews UK, 2011. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=412435&site=ehost-live.