Identity Vision and Mission Statements Coursework Example

Identity, Vision and Mission Statements
Student’s Name
Institutional Affiliation
Identity, Vision and Mission Statements
Introduction
The identity, vision and mission statements of a product must be linked to the visualization and articulation of the needs that it intends to achieve as well as its character and ethos. Often, a careful balancing act should be performed. Supercilious statements of idealism can promote cynicism; however, it is important to that the product constructs a shared picture of what it stands for and where it ought to be. A recognition and resolution of the tensions are a fundamental part of success and will be dependent on the appropriateness of the statements prepared and how the company or just the product is communicated. Say that the mission is to lift the spirits of the users of this technology (product), while the vision of the product is becoming world number one provider of the product.
Mission
Mission, vision, and identity statements are never permanent and absolute and it is foreseeable that what one company may perceive as vision, another may consider it as an identity. Similarly, the contents of one company’s mission statement may bear striking resemblance to another company’s identity set. According to Leeuwen, Winkel, & Dijkstra (2007), a company’s mission statement should embody the philosophies, objectives, dreams and much more of the product. People who disregard the creation and purpose of mission statements argue that the mission of companies are communicated in the products, and hence they self-evident.

However, the gap in this argument is already bear since different companies pursue different ideologies even if they are dealing with the same line of products. For instance, “Google’s mission is to organize the world’s information and make it universally accessible and useful; on the other hand, Yahoo’s mission is to connect people to their passions, communities, and the world’s knowledge CITATION Wha16 l 1033 (Wharton University of Pennsylvania, 2016).”
Vision and Identity
A vision complements and enhances the mission by providing a depiction of where the hope shall lead. The vision represents depictions of what and where the company or the product aspires to be. When prepared properly, vision statements can aid drive decisions and targets in a company. Looking at Disney’s simple vision of ‘making people happy’ suggests the direction that company intends to take in the future. According to Collins & Porras (2005), most organizations that have stood the test of time are all equipped with the vision statements, and they referred to them as visionary organizations. Such company cannot only be constrained by these writings on the wall, but also by the mission and identities that they project.
An identity supports the vision, molds the culture, and is a reflection of the character of the company. Recent research reports in marketing show that companies are likely to attain their goals when everyone involved sees and re-imagine the steps needed to get there.
Conclusion
A company that plans to operate devoid of a mission statement faces problems in engaging in its business without a defined course. A company that does not have a mission statement that conforms to the definition above run the risk of wasting its time and resources in trying to achieve objectives that are either peripheral or irrelevant to the objectives it should attempting to achieve. Visioning produces common hopes, goals, and supports providing the possibility for a deep change providing people with a sense of control providing the entire group with things to move towards, which in turn produces passion and create thought processes.
References
Collins, J. C., & Porras, J. I. (2005). Built to last: Successful habits of visionary companies. Random House.
Leeuwen, L. ., Winkel, K., & Dijkstra, H. (2007). Vision, mission, compassion: Why people matter in organisations. Assen: Koninklijke Van Gorcum.
BIBLIOGRAPHY Wharton University of Pennlysvania . (2016, February 23). A Tale of Two Brands: Yahoo’s Mistakes vs. Google’s Mastery. Retrieved March 22, 2017, from Knoweldge at Wharton : http://knowledge.wharton.upenn.edu/article/a-tale-of-two-brands-yahoos-mistakes-vs-googles-mastery/