Media Effects Case Study

Impact of Social Media
Student’s Name
Institution-Affiliation

Impact of Social Media
Annotation 1
Fobian, A. D., Avis, K., & Schwebel, D. C. (2016). Impact of the Media utilization on the Adolescent Sleep Efficiency. Journal of the developmental and the behavioral pediatrics: JDBP, 37(1), 9-14. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4691399/
Media plays a significant role in impacting a people’s economy, culture and social scope of viewing issues. However, the media also have negative impacts such as it affects the productivity of people. The rise in media use has several negative consequences, like decreased sleep time and increased fatigue.
This article focuses on how the media reduces sleep efficiency among adolescents. Hence a study was carried out to evaluate the link between sleep efficiency and excess use of media. Fifty-five teenagers finished self-report strategy regarding media use. Using actigraphy data collected for a week, sleep quality and sleep offset were derived. Sleep efficiency was concluded to have a negative relationship with the excessive use of media. Results support the integration of the use of media into teenagers’ sleep dysfunction, health interventions, prolonged sleep onset lag, and bedtime.
Another negative impact social media has on society is that there is increased online harassment like cyberbullying. Contemptuous people target innocent media users who are prone to their indecent acts like young girls and women and, this ends up causing them anxiety, depression and, distress.

Annotation 2
Kabali, H. K., Irigoyen, M. M., Nunez-Davis, R., Budacki, J. G., Mohanty, S. H., Leister, K. P., & Bonner, R. L. (2015). Exposure and the utilization of mobile media gadgets by young children. Pediatrics, peds-2015. Retrieved from: http://pediatrics.aappublications.org/content/136/6/1044
The exposure to media and its impact on people’s lives is so evident that researches conducted and the results supported this notion. During a survey that was conducted to determine the use and exposure of media to children through a questionnaire, 350 parents were involved in the study. The findings of the research showed that eighty-three percent had tablets, ninety-seven percent had televisions, seventy-seven percent had smartphones, fifty-eight percent had computers and, fifty-nine percent had internet access. This shows that not only is media exposure vast, but also and its impacts on society. Media bestows the ability for users to interact with people who provide information and interests of these users.
According to research that focused on follower count, there is vast information transmission. Media allows marketing and advertisement of goods and services, as advertisers promote their brands using people who have large follower counts. This is because these users can initiate messages that will reach a vast population. Ford Fiesta selected 100 people who use media vibrantly and, were provided with European Ford Fiesta before they were manufactured and sold. These media fanatics were supposed to share their experience with Ford Fiesta via Twitter, Facebook, and even YouTube. There was 13,000 photos shared, 11,000 videos posted, 15000 tweets and 5 million engagements on social networks. The results show how well media can be used for online marketing and bring prosperity to companies.
References
Fobian, A. D., Avis, K., & Schwebel, D. C. (2016). Impact of the Media utilization on Adolescent Sleep Efficiency. Journal of the developmental and the behavioral pediatrics: JDBP, 37(1), 9-14.
Kabali, H. K., Irigoyen, M. M., Nunez-Davis, R., Budacki, J. G., Mohanty, S. H., Leister, K. P., & Bonner, R. L. (2015). Exposure and utilization of mobile media gadgets by young children. Pediatrics, peds-2015.