Media research

Media Research
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Media Research
Link to the source; https://money.usnews.com/investing/stock-market-news/articles/2018-02-22/apple-inc-aapl-stock-airpods
In Wayne Dugan article, new apple AirPods may be available this year; he reports that Apple Corporation is in the process to introduce brand new model after iPhone X. The author informs that; company’s investors did not feel like they exhausted the benefits they expected from iPhone X, and therefore Apple is working on the next generation of famous Airpods (Duggan, 2018). The upcoming device will be a water resistance with an upgraded wireless chip that enables voice commands. The released HomePod devices are already experiencing difficulties to compete with the product from other corporations such as Amazon. Hence, the release of AirPod product will be an uphill climb for the company to unseat competitors in the market at some point (Duggan, 2018). According to Wayne’s article, it is anticipated that; over next ten years, AirPods will be more prominent compared to Apple watches, as they evolve to the wearable audio device.
The impacts of this information will be experienced on stock returns. Usually, Apple products are majorly substituted for the existing items and this influence consumers’ decision on whether to purchase products in the market or wait for new ones. The company’s aim at attracting new customers but with information in mind about upcoming products with better serving interfaces, it becomes easier to hold purchasing existing goods.

As a result, the sale of existing items gets influenced, increasing returning stocks. On the other hand, many investors wish to invest in a business that are announcing new products, holding to a fact that announcement delivers positive returns. In other words, when consumers’ reaction is positive about the announced products, it gets anticipated that massive sale will be made once the goods are launched. Such s comes with the benefit of enormous profit, a target to the investors. Investment help increases stock through the provision of capital.

Reference
Duggan, W. (2018). New Apple AirPods May Be Available This Year. U.S. News & World Report L.P. Retrieved 28 February 2018, from https://money.usnews.com/investing/stock-market-news/articles/2018-02-22/apple-inc-aapl-stock-airpods