Nike

Nike
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Institution:
Nike’s brand equity is customer based, with the primary sources being international sports players and professional athletes. This approach has been beneficial because both adults and children have always been captivated by the products to identify with the stars in the sports industry. The image of the marketing strategy pulls the customers at the expense of the physical attributes of the products(Cheng-Hsui Chen, 2001).
Brand awareness
Nike has created brand awareness through advertisements, promotions, and sponsorship to its products via many media platforms, for example, in Olympics, and other school events. Pull strategy is also employed in creating awareness via the logo with the ‘swoosh’ mark that draws customers (Cheng-Hsui Chen, 2001)
Brand association strength
The current strength of Nike brand is associated with a culture of heroism created in its trademark. The youth always love this and are drawn to purchasing more of this company’s product.
Brand favorability
This has been created through the provision of high-quality products that sell at convenient prices to the customers.
Uniqueness association of brand
The uniqueness of the brand association is made via the creation of a wide variety of goods. For example, Nike shoes come in many types of the buyers.
Branding and Christianity
Nike can create an emotional faith-based statement that can pull customers to its logo. This motivates the people to buy more of the product because they realize that the company exists to fulfill both spiritual and physical needs.

For instance, “running the race before us diligently’ can remind Christians of Hebrews 12:1…which teaches Christians to be focused.
This company does well in managing its customers because they are the sole reason for its existence. Customer management can also help the business to project the future sales, and profits (Morsing and Kristensen, 2002).
Reference
Cheng-Hsui Chen, A. (2001). Using free association to examine the relationship between the characteristics of brand associations and brand equity. Journal of product & brand management, 10(7), 439-451.
Morsing, M., & Kristensen, J. (2002). The question of coherency in corporate branding–over time and across stakeholders. Journal of Communication Management, 6(1), 24-40.
BIBLICAL INTEGRATION
HEBREWS 12:1 (NIV)