PR Roles And Responsibilities Coursework Example

PR Roles and Responsibilities
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PR Roles and Responsibilities
Businesses use public relations tools, techniques and strategies to effectively communicate with the public, customers, suppliers, employees, and investors to market products and influence their attitude towards the business. PR is a form of communication that is strategic and aims to create a mutual and beneficial relationship between firms and the public. The following paper, therefore, discusses the tactics, techniques, and roles in public relation as suggested by various PR specialties (Culbertson & Chen, 2013).
Tools refer to the things prepared while tactics are the activities help one achieve their PR objectives such as distributing a media release in raising awareness of o new service or product division. The media release would be distributed among relevant publications in the industry to secure an article about the new venture and reach the target audience. Some of the PR tools and tactics are discussed below;
Press releases
Information which is communicated through regular TV and radio, magazines local dailies and other mainstream media have a more significant impact than that released through adverts. Press release remains one of the oldest and most utilized useful tool and technique because the audience considers the information trustworthy than that from paid ads.
Attending public events
PR practitioners take advantage of public events by particular individuals or organizations to attract public attention and opportunities to speak publicly which enables them to engage directly with the event and reach a broader audience indirectly.

One may provide statuses on social media networks before the event to update the target audience or even encourage attendees to discuss the event on the networks to create an incentive where the one with most likes or re-tweets gets to win a giveaway.
Corporate Social Responsibility
Volunteering in community-based projects and providing sponsorship for things such as community events and local sports strengths the relationship between the public and the organization. Organizations engage in various charitable and social activities to publicize services and products and distribute the products to create goodwill of the firm.
Social media marketing
The tools as it suggests is used primarily by the market sector. However social media sites can also be utilized by the increasing number of PR practitioners to establish some direct communication channels with the public to reach investors, consumers, and any other target group.
Newsletters
This involves sending newsletters containing relevant information regarding the firm and its products directly to the target audience to maintain relationships. The newsletters giving promotional products are a standard tool used as a marketing strategy, but PR experts use it to spread news and information that may interest the audience rather than a promotion of products and services.
A PR strategy enables one to consider each aspect of message communication in the best possible way and helps one to maximize the success of the public relations efforts to grow a business. A strategy helps in organizing PR activities and make decisions about the best way to communicate, draw the target audience, build brand awareness and increase company profile. Some of the strategies utilized include:
Media relations
Strong ties with the media give PR experts an immediate advantage especially in this age of blog power. Strong links ensure that the media picks up the campaigns whether they are a single release or even a full-blown campaign. A newsworthy story gets the press interested, and many PR practitioners get calls from the desired media to push on with the campaign. To land earned tutorial with the media, one should offer the target outlet an exclusive angle and tell each aspect of the brand story.
Collaborating with influencers
Endorsement, referrals and press coverage depend on third-party credibility which has proved to be an effective marketing tactic. One sure way to earn credibility is to have people of influence tell others why they recommend a product or service. A firm may collaborate with individuals connected to social media networks and with huge followings whose published contents have great influence on niche audiences.
Market knowledge
PR along with technology is one of the fastest growing markets around the world. It is essential that an organization is aware of what happens around so that they keep abreast with clients’ needs, wants complains and compliments and keep ahead of the game. Any available resource should be utilized to stay updated with the latest news in the industry.
Creating content and not Ads
Tools such as such as sponsored posts and native adverts enhance brands to create rich and user-specific content which give relevant stories instead of repeated promotions and adverts. Brands need to become more customized and creative than ever in the creation of online content since the days of catchy ad slogans are gradually fading.
In conclusion, the creation of an excellent PR reputation is an ongoing process that requires building and maintaining a relationship and an excellent public image. Without an efficient PR, it is difficult to get the attention of a target audience and less influence on their decision and opinion. When the relationship with the target audience is established, it needs to be maintained through adequate PR tools, tactics, and strategies.( Dozier, Grunig & Grunig, 2013).

References
Culbertson, H. M., & Chen, N. (2013). International public relations: A comparative analysis. Routledge.
Dozier, D. M., Grunig, L. A., & Grunig, J. E. (2013). Manager’s guide to excellence in public relations and communication management. Routledge.