Preponderance Of Hygiene In Hospitality

Preponderance of hygiene in hospitality

Summary

The preponderance of hygiene is analyzed beyond a good corporate image in hotel, as a competitiveness factor, part of the quality of service, part of the customer satisfaction index, market positioning strategy, highlighting its multifaceted importance, seekingraise awareness among hotel managers in order, that, seek to create a culture of service as well as an environment of well -being in hotel enclosures to exceed customer expectations.

After a long literary investigation, it was found that the level of hygiene is not the main aspect of valuation by the client but treatment that receives by the person, leaving the level of cleanliness and hygiene in second place of valuation, however, they are the mostImportant to produce customer satisfaction during their stay, among the main findings is the differences between service quality that is a cold and impartial measurement of specific standards, while customer satisfaction is based on the sensations perceived and valued toindividual client criteria based on your experience during your stay.

On the other hand, the specifications of the types of cleanliness to be carried out that are important, educate and train the staff so that they are in a degree of excellence in cleaning in order, that, achieve the cleaning objectives are broken down.among which is to maintain a snow appearance in the goods to produce an impression of exclusivity.

Keywords: preponderance of hygiene, service culture, well -being environment, customer satisfaction and service quality.

Background

On the other hand José Mario Daza Higuera (2013) in his essay “Analysis of quality measurement in hotel service ‘exposes the subjectivity of quality standards, since, every person perceives things differently based on their valuesAnd personal criteria, which also apply to the impressions generated by the hotel in this case, since, their assessment of each aspect is different, there are factors that influence more than others their satisfaction, which are different according to eachPerson, among the three most common types of clients are those who prioritize the facilities, who do it with the service or those that give priority to the environment.

A point that clearly explains is that according to measurement method, there is no standardized to measure quality in hotel, since there are different methods that are central to different aspects, however, the most used is the service (Service Quality for itsacronym in English), it is also recommended to hotel enclosures to contemplate some method of charity, to know the satisfaction they generate in the hot ones, since it is a service that they are providing, this will contribute to know the conditions of the market cone cone coneEstablish more competitive measures as well as better marketing strategies, helping them see and greatly their areas of opportunity.

González Uribe, and. And others (2010) in the writing "user satisfaction in the hotel industry as a competitiveness factor" deeply explain two very important concepts for hotel industry and for tourism that are the quality of service and service satisfaction, emphasizing that satisfactionThe service is generated from the experience lived, being qualifies based on the sensations that the client had taking into account the individuality in the assessment of factors, which unlike the quality of service is a set of criteria judged objectively, measuring precision parameters so that it is only influenced by technical knowledge.

Results

Hygiene is a base and priority point in aspects such as hotel image, customer satisfaction, quality of service as is a competitiveness factor within the hotel market.

• Maithé del Toro Soto, (2017): To maintain optimal hygiene levels it is necessaryThe response time, so that it is easier to produce a well -being environment.
• Escobar Aguiar, and. (2011): It stipulates that in addition to hygiene in hotel as a letter of presentation, it has a special connotation in the bathroom, being, the place that most intimacy represents that together hygiene with the amplitude of it generatescustomer approval, making it clear that an unsatisfied customer with the bathroom cleaning leaves the enclosure without returning to the same,
•  González Hernández, M. (2011): cleanby itself but the comfort that is generated from the feeling of cleanliness.
•  Daza h., Jose M. (2013): It is necessary for hotel chains to use a quality measurement method, as well as a market study, to recognize their strengths and areas of opportunity, as well as work in the resulting areas as little satisfactory to position themselvesor stay in the current market that is constantly changing.
•  González Uribe, and. And others (2010): hygiene is an important aspect within the customer experience that is mainly reflected in its satisfaction, as is transcendental to maintain high rates of quality of service, maintaining a high level ofCleaning has a positive impact on both aspects, since, they are paying attention to a vital detail according to the production of customer sensations.

Discussion

Personalized, although in a few cases clients usually present with very specific requests of how you want to see your respective room, which should be oriented to the bedA hotel is to do business, a business must be profitable to produce profits.

An important consideration that the author develops is that, cleaning is a measurable parameter, therefore, it can easily regulate the maintenance of the level of the same since the supervision of a manager does not show great challenges compared to the procurement of satisfactionof the client, since, cleaning is examined analytically with specific comparisons, while satisfaction is subjective and empirical by leaving the sensations produced, while the measurements are objective.

Escobar Aguiar, and. (2011) speaks of the importance of comfort as one of the most valued dimensions by tourists, commenting that part of the comfort that a hotel should generate focuses on elements such as humidity, temperature, movement, building according to theHotel level in accordance with its geographical location, as well as the level of noise and lighting, observing that these are the main aspects that the hotelier must take into consideration for the stage of the tourist so that the stimuli it generates from itsInteraction with the hotel atmosphere are positive generating comfort.

To generate it, it is necessary to understand that it is comfort and even more important is what is the type of comfort that must be promoted in the hotel industry that is essential to generate satisfaction in the client who is the reason for the business;For, which is considered that:

It can be defined that comfort in hotel is: a psychological state or sensation of well -being, comfort, satisfaction, emotion or admiration produced by our senses (sight, smell, touch, taste and audition) before the perception of the different elements that defineTo each particular hotel. (Escobar Aguiar, and. 2011)

The comfort in the room is very important, since, it is there that the client will rest, it is here that the visual comfort interferes with, which covers more than the simple finishes or the design of the room, here it is mixed withCleaning, which is present optimal levels of hygiene, that has all ordered objects and furniture, as well as that savannas, towels, blankets, curtains or other fabric objects have been correctly washed, combining order with cleanliness with cleanlinessand at the same time regular the levels is temperature, humidity, lighting, etc. It gives rise to harmony impression when entering it, comforting the room.

Nothing more comfort when entering a room than feeling that the air is natural and fresh, as opposed to a room with a smell of moisture and a loaded, dense, vitiated air, and here the olfactory comfort enters its role. In this sense, a very important role in the comfort of the room is played by cleaning this.(…) Another element is temperature and humidity, that is, the hygrothermic factor. (Escobar Aguiar, and., 2011)

It ends that comfort cannot be achieved without a high level of cleanliness and, like hygiene, is a base point in aspects such as the quality of service in this aspect that is necessary for this is necessary an efficient and even timely management byHotel Management to give place to a professional image of the hotel in the sense, that, the hotel has all the resources in both inputs and real estate and humans necessary to cover the need of the tourist.

It should be noted that comfort is a powerful percuser for customer satisfaction, it is necessary to house tourists, since the hotel can be considered host of them, given these it is necessary not only to be prepared for their reception that would be to haveThe room ready to be housed in time, since, customers can be tedious for it even more in case said customer is tired, to rest quietly in that room, it must consider it comfortable from adequate hygiene to the meaningto know that it covers all your needs properly but also that the same personnel are made available to the client.

While in the sense of customer satisfaction where comfort is also essential, which focuses on aspects such as kindness, cleaning and hygiene, making a tourist feel equally comfortable as in his own home or even betterThat in it, it is to assure a satisfied customer that it is the objective of the pestation of services, at the same time the fidelity of the client is generated for issues is quality and pleasant experience.

The quality and satisfaction of the service is something very propitiated in the field of hotel, however, to achieve it is something complicated, since, the satisfaction of the service is based on the sensations that it experiences during its stay, that is, it is the clientele who decidesThe implementation or elimination of services in hotel, so that the chain is at the forefront and maintain or acquire a competitive level in the market, it is necessary that some quality measurement method implements, the most used to date is the Servqual model,In this way, managers will know their strengths and areas of opportunity to be attended according to the end of reaching high quality indices or service satisfaction (Daza, 2013).

An important point to understand customer satisfaction standards is the subjective nature of it, each client is different, therefore, their valuations are different, since, individual criteria are created, fromthroughout his life, that is, before any stimulus each person perceives it in a different intensity, after perceiving it, it is compared with previous records of similar stimuli, that, it conceives it as pleasant or unpleasant contrast is basedIn the type of mental registration I compared the individual in question that the client is.

“Campos et al.In the end he finds that the most valued components are cleaning and comfort and the worst valued are the value for money and service;They also find that the most demanding customers are those who travel alone, more than those who travel in the company of family or friends.”(Campos cited Daza, 2013: page). The satisfaction of the tourist was mentioned is based on sensations between it that of well -being that was explained above and the comfort that is created from the first.

Competitiveness within the hotel industry is increasingvalued;Generating the feeling of comfort will produce that the client is satisfied, in this way it is triedthat these focus on the aforementioned service culture that is intrinsic to hygiene and comfort.

The author states that the satisfaction of the service is generated from the sensations caused by the stay while the quality is to comply with specific criteria being subjective;He proposes a quality measurement model based on 4 aspects among them: the attention of the staff, the price of the services, the food and beverage area, finally having the advertising of the services. It emphasizes the fact that the good service by the staff must be the same in the food and drink area, as well as evidence the disability of hotel marketing for its consumers where more attention must be put (González Uribe and others, 2010).

Lewis and McCann (2004) focused on the failures and recovery of the hotel sector in the United Kingdom, finding that the guest that wants to return is the one that is satisfied with the recovery efforts of the service.”González Uribe etribe (2010). It is important to note that the unsatisfied customer does not tend to acquire the services with which he was dissatisfied.

It is necessary that in the case of any fault, the necessary effort is made to amend it, the ideal would be not to be presented but that is a utopian panorama, the best thing that can be done in this regard is to analyze this fault and make the necessary changes toThat it does not produce again, in this way the excellence in the service is sought, the satisfaction as already commented is based on sensations at the time that the client feels attended and the satisfaction standard is increased, but this encompasses all theQuality parameters, hygiene, attention, etc., which are part of the service culture.

To generate this culture of service, it is necessary that a selective hiring be carried out based on the aptitudes, especially that it has the necessary characteristics to treat the client, therefore training personnel aware of seeking excellence in the cleaning area, guiding inThe way of managing the client, however, must also be encouraged such requirements so that they do not make them forced, since the client will notice them, unlike they are carried out with a better possible attitude and disposition, resulting in theclient gratitude.

conclusion

After the exhaustive literary research in search of responding to what is the importance of hygiene in hotel?, Believing first that it was the most valued factor by the client, it was found that its importance is multifaceted in aspects that contribute to the positioning of the hotel company in the market or its maintenance in it as they are: a positive image of the company, Competitiveness factor, quality of service quality, customer satisfaction, emphasizing that when a service is offered, it is a matter of profitability to satisfy the client, being its main objective in the provision of services.

This reaffirms the thesis that good hygiene is necessary for the hotel of a good image and even emphasizes that its importance is greater than the idea that was initially had, however, it was also found that the most valued factors by theclientele are two, which is the treatment he receives from the staff and the level of hygiene that the facilities present presenting a importance of the same level.

Among the results obtained, the fact that, hygiene in the bathroom is essential to generate comfort in customer, being an inflexive point of tolerance to a low level of cleanliness, since it constitutes the place of greatest intimacy, withoutHowever, cleaning must be constantly maintained in all hotel halls.

The challenges found in this area are based on generating a culture of service in staff, which covers excellence in cleaning work, as well as good customer treatment, as well as maximizing working days, however, an erroneous practiceor lack of it is based, that, hotel chains or at least the majority in Mexico and Latin America do not usually provide their employees with the necessary protection instruments such as gloves, glasses or Naso Buco, which are regulatory requirements whereNot only does the employee’s health protect at the same time the company takes care of bad practices or health demands.