Reaching New Customers Coursework Example
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Reaching new customers
Chief consultant
Publix Stores
13443S Lakeland, Fla.
Fax (825) 352-929
18TH March 2018
Mrs. Edith Wharton
Director of the customer relations
Publix Stores
3300 Publix Corporate ParkwayLakeland, Fla. 33811
(800) 242-1227
Subject: Recommendations on retaining the college students at Publix stores
Dear Mrs. Edith Wharton
It is with great pleasure that I write to you concerning ways to retain the college students to continue using Publix stores. One thing that cannot be denied is that the needs of these students keep on changing and therefore much need to be done on their retention. Publix stores have been at the front row in offering an excellent shopping center and working place. However, the following steps need to be put forward to continue having a great customer base more so for the students.
Offer packages to students.
The following need to be done when offering the students packages:
Offer daily products that they use every day to make them need to come back instead of providing products that they rarely use.
Give some free products to them as a way of retention instead of selling a single product to them.
Publix stores have not been offering packages to students. This is an option that should be considered as a way to retain them. Provision of packages gives customers a better idea of making them need to come back more often until the package is over. This period gives you the time to provide them a significant customer base.
Wait! Reaching New Customers Coursework Example paper is just an example!
By the end, you rest assured that the students will go nowhere and will always want to come back to the stores (Barlow & Dianna, 2). Students buy products which they use every day. One of them is the eye exam. Most of the students whenever they go for their exams have to purchase contacts.
When a student purchases a product and gets two or one free, the store is assured that he or she will come back on the next purchases. It is, therefore, necessary that it offers packages to these students to provide their retention. Most students spend between two to six years in college and thus, provision of packages provides a better chance for them to continue using the stores. The packages offered to the students make them end up enticing their fellows to make purchases from the store. Through this, the customer base is increased with new customers being reached.
Over-deliver to the students.
The following needs to be put into action when over-delivering.
Offer high-quality products at manageable prices instead of setting high prices.
Offer amenities that other stores which charge the same rates don’t offer but are competing with it.
Every customer loves the extra goodies that a store may offer. One way of retraining them is by providing more than what the store promises (Barlow & Dianna, 4). The fact that Publix stores site is currently not full available internationally means that it stands a chance of losing the customer base even from the students. The college students who shop from the stores are not necessarily local students. Some have to access the information online, and thus the variability of the information availability proves to be a setback. Students love high-quality products but unfortunately at low prices.
The store, therefore, needs to ensure that high-quality products are provided to the students at manageable prices. It should also aim at giving different amenities that other stores which charge the same rates don’t give to the students. The students can be given welcome gifts which in turn will help in enticing them to come back to the stores.
When the recommendations mentioned above are put into action, Publix store should rest assured that the students will continuously prefer its services. The recommendations, however, need to be appropriately considered to see their success in retaining the customers and at the same time, attracting more students.
I hope they will help the stores steer ahead in their operations to meet the needs of the customers and be successful in their operations.
Yours sincerely,
Chief Consultant,
Publix Stores.
Work cited
Barlow, Janelle, and Dianna Maul. Emotional Value: Creating Strong Bonds with Your Customers. San Francisco, CA: Berrett-Koehler Publishers, 2016. Internet resource.1-5. Retrieved from: https://www.ducttapemarketing.com/repeat-customers/
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