Ritz Carlton hotel

Internal & External Analysis
Student Name
Institution Affiliation

Internal Analysis
Improving Passion for Excellence
Passion for excellence is a key element in determining the level to which individual employees will perform with the aim of delivering the best services to the organization. Employers at Ritz Carlton are looking to ensure that motivation is high among employees. Therefore, it is essential to ensure that the employees are led by individuals they can relate to (López-Gamero & Molina-Azorín, 2015). This is achieved by having senior leaders who are known to the employees as the ones who will lead a new branch as opposed to employing new individuals. It is also important to ensure that the development and training of employees at such new businesses is implemented on the fly without going through unnecessary bureaucracy.
Implementing the Empowerment Process
The empowerment of individual employees is crucial in determining whether the individual in question is going to feel good about the services they are offering or they will feel belittled in their offering of services. The empowerment of employees has a direct relationship with the quality of services offered. Therefore, it would be prudent to ensure that this aspect of employees is developed (Rothaermel, 2015). The reinforcement of the gold standard within the organization is going to ensure that the employees continue to be empowered on a regular basis. The other way that specific empowerment of employees can be achieved is through the assignment of jobs to employees that are aimed at providing them with tasks that develop their skills.

Human Resource Development
This refers to the selection of strategies that ensures that employees are thriving in their capacity to provide services at Ritz Carlton. The main benefit of this strategy is that the employees are in a position to determine their roles and the expectations of management even before completing their services (López-Gamero & Molina-Azorín, 2015). It has also been found that individual employees are in a position to determine the quality of services offered by comparing it against a predetermined benchmark. This has been found to develop the services offered and thus the employee can alter their services as soon as they can themselves determine that the quality of services offered to clients has dropped.
Information Analysis
Information analysis refers to the process of determining which information from within the organization is factual or not. For instance, this is especially important when determining which managers and employees are performing to the level best. Bench marking has been found to be an effective way of identifying which information can be used for the analysis of services offered by different employees (Rothaermel, 2015). It has also been determined that the selection of strategies to continuously improve the competency of employees will ensure that the services offered continually improve over time.
External Analysis
Market Research
Market research is essential from an external viewpoint in that the business is interacting with an environment that is regularly shifting. Market research is aimed at identifying these shifts, and thus ensures that the services offered by the organization are in line with market needs. Market research has also been found to enhance the chances that the organization can identify certain services that can be offered by the organization with the aim of capturing a new market or making the best out of a new trend (Fleisher & Bensoussan, 2015). This has been found to provide an organization such as Ritz Carlton with an edge over its competitors.
Hotel Operations
Hotel operations, from an external viewpoint, are essential in determining the direction with which the organization will steer to after a given number of years. External factors should be put into consideration before implementing a given number of actions that may be considered to be out of the norm for a business such as Ritz Carlton. It should also be prudent to implement different measurements techniques with regard to organization operations with the aim of correcting certain actions over a given period of time (López-Gamero & Molina-Azorín, 2015). For instance, implementing SQI and market segmentation should ensure that different actions are taken when steering the organization.
Fact based Strategic Planning
The identification of facts from the environment would require the enrollment of third party entities that are specifically skilled in the identification of such elements. Strategic objectives that are not based on fact have been found to lie outside the realities of the real world with regards to an external viewpoint. The managers, who have an internal viewpoint, may have a biased outlook on the issues that may be considered essential (López-Gamero & Molina-Azorín, 2015). Therefore, second party observers have been found to provide options that are considered objective and less based, thus ensure continued improvement of the services offered. This has also been determined to continue providing the organization in question with the ability to continue expanding as opposed to failure.
Business Results
Business results refer to the actual realization of goals in comparison to the real world from an external perspective. This is especially determined by identifying the different achievements of the organization and comparing it to those of competitors. This has been found to identify the different ways in which a given organization can benefit from the lessons learnt by a competing organization (Fleisher & Bensoussan, 2015). The lessons learnt have also been found to ensure that the measurement strategies put in place can be improved to align with the new solutions identified.

References
Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: effective application of new and classic methods. FT Press.
López-Gamero, M. D., & Molina-Azorín, J. F. (2015). Environmental Management and Firm Competitiveness: The Joint Analysis of External and Internal Elements. Long Range Planning.Rothaermel, F. T. (2015). Strategic management. McGraw-Hill.