Situation Assessment and Analysis

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Situation Assessment and Analysis
Strengths Weaknesses
• Stable cash flow.
• Stable dealer community.
• High-level consumer satisfaction level.
• High returns for capital expenditure.
• Activities automation.
• Consistency in the quality of work.
• High products demand (Valentin 55).
• Established brand portfolio.
• Tactical market strategy.
• Objective market strategies.
• High customer loyalty.
• High margins in the company’s profits.
• The high rate of innovation and innovation processes.
• Good leadership.
• Refined consumer focus.
• The company is built on a strong basis. • Profitability ratio is not proportional to the net contribution.
• Inventory high as compared to that of competitors.
• The attrition rate of the workforce is extremely high.
• Low investment and input in research.
• Lack of input on advanced technology.
• Poor relationships with other companies.
• Gaps exist in the products and services.
• High competition from other companies due to the current rate of business establishment.
• The company relies on a few products (Valentin 55).
Opportunities Threats
• Decreased transportation costs brought about by new technology.
• A high attraction of new customers because of new technology.
• An extremely low rate of inflation.
• Easy to penetrate new markets due to advanced strategies.
• Opportunity to stretch the scope of the product (Valentin 55).

• The current tax policy of many countries supports over the border business.
• Room for improvement as far as the supply chain is concerned. • Extremely high of raw materials.
• Liability laws implemented by some countries may affect the penetration and operation of the company in foreign countries.
• Tax inflation affects the operation of the company.
• Currency inflation in some countries affects the positioning of the country in foreign nations (Valentin 55).
• Shortage of experts in the company.
• Seasonal demand for some products affects the company’s productivity, as well as market share.
• The organization stands a high chance of facing lawsuits since it operates in different countries which have different laws and policies.
• Availability of low-quality raw materials which affect the quality of the final products.
Work Cited
Valentin, Erhard K. “SWOT analysis from a resource-based view.” Journal of marketing theory and practice 9.2 (2001): 54-69.