Soacial media Networks.

Social Media Networks
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In the wake of the highly competitive business world, the heart of any business success lies in the business marketing and advertising. Almost every aspect of business success today depends on successful marketing. The umbrella of advertising involves public relations, advertising, sales, and promotions. Today with social media networks online marketing is a blooming and businesses such as White Rabbit New York are leveraging on technology to introduce and promote products to target potential customers. Despite the fact that quality of product matters in the marketplace without advertising, potential customers are not likely to know the existence of products. Social media networks help business to get the word out the creating product or service awareness. Using social media networks and especially for online marketing will always provide business with a competitive advantage as such business reaches numerous potential customers.
“White Rabbit New York” is a retailer based online and deals with lingerie and it is based in the US. The business uses social media networks such as Instagram to influence customers in their 30s and 20s. According to Mariana Hernandez a co-owner of the business when shoppers get to know about a new brand they often look it up on their social network sites and in particular Instagram (Rosenberg, 2017). The business also uses Facebook fan page to post event, stories, as well as the announcement. Besides, Pinterest is used to “pin” link to items for friends to see or for reference.

The business also experiments with different kind of content including pictures, video among others this is aimed at keeping up with the ever-changing tastes of users. Effective social media marketing strategies increase sales and thus profitability. With increased profit means more customers and thus creating a good reputation as they fulfill the expectation of their customers. Besides, effective marketing provides communication between the business and the community, and, therefore, business produces products that meet the need of their customers. Customers’ needs are identified through market research with online marketing; market research has become easier than ever before as customers can provide feedback through comments.
For social media, targeting the business uses different approaches to choose an audience for a particular ad. For instance, on Facebook, the business targets specific ads based on the data of users such as gender, interest as well as age group or targets people who like their page. Another approach that the business uses to target ads on social media is to serve people with ads based on posts and pages like by their friend. Geotargeting, on the other hand, is used to serve users with ads of a specific market based on their location (Kane, Alavi, Labianca, & Borgatti, 2012). Given the diversity of situations around the world, a country, city or a state can provide a niche market for particular services or product.
As technology evolves the industry of advertising has been keen to understand human behavior. That is why Artificial Intelligence is being introduced to convert the huge amount of complex data to a more meaningful format that can be used to target advertising through the use of social media networks. However, this advertising ecosystem raises troubling ethical questions. This is because there is a high likelihood that advertiser will soon know us more than we even know ourselves. Since they will understand and discover more other than our demographics. They will have an opportunity to understand our vulnerabilities and motivation, and this is worrying since advertiser can elevate the persuasion art to behavior control science. When advertisers completely understand people, they will have powerful persuading strategies, but this raises questions about the moral obligation of the advertisers to the society and individuals.
References
Kane, G., Alavi, M., Labianca, G., & Borgatti, S. (2012). What’s different about social media networks? A framework and research agenda.
Rosenberg, J.M. (2017). With many social media options, small businesses need focus. Retrieved from https://www.usatoday.com/story/money/small-business/2017/05/17/many-social-media-options-small-businesses-need-focus/101804946/