Social Media Success

Social Media Success
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Social Media Success
Social media is becoming an essential tool for enabling individuals to connect and businesses for increasing their visibility in the marketplace. The most popular sites such as Facebook, Instagram, and Twitter are avenues for businesses to post their products online and build interactions with customers (Heinonen, 2011). To ensure that individuals and businesses use social media appropriately, several best practices are applied. First, businesses and individuals must respond promptly. For instance, when a customer posts a concern, compliment, or any other information, the business agents should respond promptly to build an interactive session. Secondly, there is a need to watch over the content to avoid using abusive or unethical language which could make one misunderstood. Thirdly, there is a need to evaluate the success of the use of social media. These include evaluating the social media page visitation, likes, and comments that inform a business that the objectives are being reached. Besides, the business must make the social media as entertaining as possible by posting stimulating captions that keep and retain the followers.
Fig 1: Uses of social media

Professionals should use social media to market their services. For instance, LinkedIn is a favorite social media marketing tool that enables the professionals to be spotted easily with their product or offerings. Also, the professionals can use social media to connect with the customers and addresses their concerns (Pereira et al.

, 2015). Besides, social media can be used to evaluate the customer behavior patterns and trends which the professionals can use to market their services. In this regard, professionals should use social media when they want to increase their visibility in the market.
Fig 2: How professionals can use social media

Professionals should be cautious in the use of social media since it may bring an ethical conflict especially when they post contents that may not augur well with the ethical conduct of practice (Pereira et al., 2015). In other instances, the professionals may post contents that do not reflect the moral and ethical standards expected by the customer which harms their reputation.
References
Heinonen, K. (2011). Consumer activity in social media: Managerial approaches to consumers’ social media behavior. Journal of Consumer Behaviour, 10(6), 356-364.
Pereira, I., Cunningham, A. M., Moreau, K., Sherbino, J., & Jalali, A. (2015). Thou shalt not tweet unprofessionally: an appreciative inquiry into the professional use of social media. Postgraduate Medical Journal, 91(1080), 561-564.