Strategic Marketing To Sell

Strategic marketing to sell

Introduction

To start this research on strategic marketing, it should be clear that it is a key issue for any company or entrepreneur who wants to get to the market. To analyze the various forms of marketing strategies we must take into account the advantages and disadvantages that we can find. First of all, we must assume a risk, because we cannot ensure that the strategy will succeed, but we cannot regret and back, but we must continue trying until there is a good result of the expectations.

Throughout most history, the price has operated as the main determinant of the buyer’s decision. However, in more recent decades, the factors outside the price have gained relatively greater importance in the behavior of the buyer’s decision. In today’s world business growth has occurred vertiginously and to face it organizations must be agile, capable of facing the competitive environment and doing things differently.

Developing

Price setting is becoming a way of life for many retailers and manufacturers as competition, warehouses and products that are not normally associated with low prices are increased to the field to obtain market participation. The purpose of marketing is to facilitate the exchange relationships between buyer and seller, it is here that the price takes importance because it is the value that is exchanged for products and in most situations the price is very evident and this allows buyersand sellers are aware of the value of value that each must sacrifice in order to complement the exchange.

It is known that today companies are competing for having a larger portion about market participation and for that companies in the same field or category face a price war, which is the value of the consumer forAcquire the products and services offered by a company, to meet your individual, collective or business needs;that is to say the monetary value that the consumer or buyer is willing to pay for the article or service.

Thus, in this section we will study some specific issues or strategies of the decisions or pricing through the internal and external factors to the company, such as its determination against competition and pricing in a product line,which will obtain greater profitability;hoping that the investigated is for an improvement of our knowledge and achieve both personal and professional development.

To start this individual work of the strategic marketing course, it must be clear that it is a key issue for any company or entrepreneur who wants to get to the market. To analyze the various forms of marketing strategies we must take into account the advantages and disadvantages that we can find. First of all, we must assume a risk, because we cannot ensure that the strategy will succeed, but we cannot regret and back, but we must continue trying until there is a good result of the expectations.

Advantages: If we succeed, sales will go up and get to know us more in the market. In the profits produced by the strategy you can leave a margin of money to introduce improvements in that product. /According to the product, success can be durable.

Disadvantages: If the final result is not what was expected, large money losses can be produced. / Competition can make it difficult to enter that product or service. / If at the beginning the product has been successful, but little by little sales have been falling, we could be lost, but also without profits.

The price represents the amount of money that the consumer must pay to obtain the product. From the point of view of marketing, the price is a controllable variable that differs from the other three elements of the marketing mix or mix (product, square and promotion) in which it produces income;The other elements generate costs

Summary Philip Kotler and Gary Armstrong in their book Fundamentals of Marketing, the price is the sum of the values that consumers give in exchange for the benefits of having or using the product or service.

conclusion

In this sense, the price reflects the exchange relationship between the goods and services accessible in the market, and as such it is subject to the laws of supply and demand and in some cases, its regulation by official bodies. Depending on the demand for a product, the price assigned to it can go down or upload. Therefore, the price comes to function as an economic indicator referring to the production and consumption of a certain good, helping to ensure, thus, the balance between supply and demand and demand.