The Concept Of Digital Marketing And Its Implications

The concept of digital marketing and its implications

No one doubts that digital media are part of the daily life of consumers. The use of the Internet is not just to work or entertain, now we use it as a universal guide to solve any type of consultation or decision making.

The use of the Internet and social networks does not stop growing. According to the Association for Media Research (AIMC), the penetration of the use of the Internet in Spain, is 85% of the population in 2018 and the active use of social networks is 58%. 90% of the population consumes digital content with a daily frequency and 80% of users have mobile devices.

This accelerated evolution of the technology and digital habits of consumers have caused very important changes in the way of communicating. Both personal and business and, of course, in everything related to business marketing and advertising.

Thus, companies have found online and digital marketing a fundamental strategy for the great opportunity for growth, positioning and collection of customers offered.

What is the digital marketing?

Before continuing, let’s see briefly what is digital marketing. Digital marketing or online marketing includes all those commercial or advertising actions and strategies carried out in Internet media and channels.

The digital marketing plan will rely on the combination of a wide variety of techniques and tools, through which we will perform the different actions.

Web or blog and its contents, social networks, multimedia content platforms, forums, domains, search engines and positioning, online advertising, or the use of email, are some of the most prominent resources.

Advantages of digital marketing

Digital marketing offers important advantages over more traditional models. We highlight the most relevant:

• Lower costs. Compared to channel prices such as television, radio or the press, digital channels require much lower budgets.
• Greater control. Digital marketing tools allow visualizing the results obtained in real time and with total precision.
• Adjustment capacity. Digital tools allow us to modify our campaign based on the data received on the user response.
• Greater segmentation. Digital media allow a very personalized and precise segmentation in which, in addition to the usual data, we can take into account Internet behavior.

Digital Marketing Master

The strong entry of digital marketing into business and the need for companies to have specialized profiles, have favored the appearance of a wide range of MBAS in business schools and universities.

• The study of a digital marketing master can open the door to multiple work sectors. Through these programs students will learn marketing techniques in digital environments, digital innovation and high impact technologies:
• Digital Marketing Strategy. From customer analysis and segmentation, to the design and creation of a marketing plan.
• Online marketing. METRICS, OPTIMIZATION AND MANAGEMENT OF PROJECTS SEO (SEARCH ENGINE OPTIMIZATION) To optimize the positioning of your website in search engines and web analysis, to measure and optimize our website.
• SEM and digital media. Fundamentals of the SEM Strategy (Search Engine Marketing). Email marketing. Affiliate marketing. Inbound marketing.
• Social media. Marketing strategy and social networks contents (LinkedIn, Twitter, Facebook, Instagram, Pinterest, Snapchat, Spotify, WhatsApp, …).
• Display and planning. Strategy and Media Planning. RESULT ANALYSIS IN CAMPAIGNS. Creation and optimization of landing pages. Geolocation.
• Artificial Intelligence and Big Data. Client management and collection optimization. AI and Big Data applied to digital marketing.
• Electronic commerce. Multichannel and digitalization of points of sale. Technological Solutions in Ecommerce. Logistics and customer service in electronic commerce

The Digital Marketing Manager must specialize in the knowledge of all these techniques to boost sales, publicize the company’s business and get more and better customers.

Additionally, postgraduate degrees in digital marketing will allow students.