Order Now

The Participation Of The Audience On Television

Category:

No matching category found.

0 / 5. 0

Words: 1465

Pages: 5

93

The participation of the audience on television

Introduction

“Social television is the result of an evolution that starts from a medium in which all the content is distributed and produced by the chain to a complex ecosystem based on a plurality of media, in which the flow depends on the decisions of the decisions of the decisions of theIndividual subjects regarding the screen mode used and the uses given to the viewing. That is, the spectator has been endowed that allows him to direct the communication relationship in this evolution ”. Marinelli (2015, P. two)

The success of this new way of making television can be explained in 3 reasons:

  •  Development of channels with which virtual socialization is carried out thanks to technological advances.
  • The use of social networks.
  • The lowering and dissemination of the networks that allow the connection of the users.

The incorporation of these new technologies in the habits of the audience gave way to the multipant and multitasking television experience, in addition to enhancing the participation of the audience in the creation of content.

Developing

The studies of the Social Hearing have been related to the participation of the Social Hearing in the different typologies of programs, with the interpretation of the correlation between the Social Hearing and the conventional, and with other investigations about the strategies, the profile of the profile of thespectator and measurement parameters.

Wait! The Participation Of The Audience On Television paper is just an example!

As for the viewer’s behavior there are many questions due to the ignorance of the habits and dynamics of interaction, so we will have to know about the guidelines and patterns of social television consumption.On the issue of measurement, Kantar Media, launched the first official meter of the Social Hearing in Spain through the Social Instar tool in order to provide unified data of this new audience. In short, television chains must design multiple strategies to adapt to a digital and fragmented environment and trying to improve the experience of their audience in order to loyalty. For this, you must investigate:

  • The use and complementarity of the different screens
  • The main contents, genres and television programs and its correlation with traditional television.
  •  The role of social networks to determine the degree of interactivity.

 

 The new user roles

The fragmentation of the audience and the individualization of content consumption, became visible in Spain when new communication supports such as the Internet appeared and a television digitalization process occurred. This was a series of problems for the publicity, since it is more complicated. This panorama causes researchers, publicists, advertisers and media central.

The audience can be understood as a product of at least four elements:

  • A consumer society.
  • Mass media.
  • Advertisers.
  • Empirical research

In addition, we can conclude that the viewer is the main protagonist of a series of actions that planners want to perform and that their role focuses on the way of building messages to respond positively to those who incite consumption.

In the new communication scenario we are currently living with the Internet as a fundamental basis, users have increased their power, since it has the ability to publish their experiences, consult information and distribute it, give opinions or comment on those of others. In this situation, the role that is expected of the user has to do with the activity of this as an active part in the expansion process, something that will be defined by the effectiveness of the company to involve them.

All these changes make companies change their roles, not only to generate adequate content and viral capacity, but also generate new marketing professionals and communication.

Do we get the social networks that we watch more television?

Through social networks activity, we can know what the spectators are at the time of visualizing something on television, and, in addition, it is a sample of their tastes, which will allow us to design future campaigns. Apart from this and taking into account, strategies can be carried out with which it is possible to influence the decision of the spectators to see another program, which allows improving the segmentation of advertising.

An example of a social network with which we have more options to achieve this is Twitter which originates a drag -on -television effect, which will influence the choice of a television product. As for the television format that with more comments generated we find the talent show such as the voice of 2012.

Video consumption on demand

Thanks to the digital revolution and the appearance of tablets and smartphnes, we can access online audiovisual content created by users and industry.

The video on demand consists in the dissemination and download of videos that are sent from a network and that are seen through the Internet and has been adopted by television chains after realizing the important consumption of their broadcasts through the Internet, whatwhich has meant the replacement of physical supports such as DVDS for subscriptions to these services.

  •  Consumption on demand of a film or series is usually not visualized due to the ease of stoping visualization or changing.
  •  The device used for visualization conditions the time spent to audiovisual content.
  •  The spectators opt more to consume series in front of films or other programs.
  •  Kantar Media betting on the measurement of the deferred content through houses with audimeters.

 

Use and consumption of television on smartphones and tablets

The media are adapting to the new smart screens in which users can watch television and various content, as long as the device has access to the network.Applications are the mechanism with which society interacts with the media. In this sense, smartphones are the main route to achieve this interaction and the operating system par excellence is Android, whose leadership is based on offering more applications for free and that designers and device manufacturers opt for stable systems, stable systems decide,open and almost free.As for those of these products among young people, interactive channels are used whose means are individual and personalized smart screens, so the contents must be adapted to an audience which is always connected and digitized. All this assumes that television experiences a process of derived from a decrease and that the investment in advertising is derived to the one done on the Internet.

 Audiences on television and online

To determine the choice of the appropriate means, it is interesting to know what contents are consumed, together with the frequency and place they occupy in everyday life since this allows the planner to reach the defined target. In this context, the measurement of audiences is very important. As for the audiences on television and the Internet we can see that Internet has increased whose investment has increased, but television has remained constant. Despite this, fluctuations in investment are observed. The plural audience improves the traditional by having traits such as its active and social character, typical of the digital world and that are the starting point of the new advertising strategies.

conclusion

Social networks have changed the view of television, and we have become a multipant spectator that in addition to consuming the content makes comments about it through a mobile or tablet. Through your measurement, we can understand that a Twitter comment is not only a program content, but it is also a citrus or opinion about the feeling generated by such content, which can influence the same spectator negatively (changing chain chain) or positively (recommending the content to others that can later see it and commenting on it).

Despite the current importance of this, the data provided by the audimetry will not be replaced if it will complement it. What we do not face is changes in the middle, since the way of consuming the contents is referring to mobile phones and tablets and, in my opinion, the percentage of the use of these devices and the video will continue to grow in the futuredeferred or to the letter.

Thanks to the commented and their versatility, it allows planners to segment in the best possible way and thus reach the key target. So we can conclude that thanks to this type of audience we can improve advertising quality and content, thus adapting to the need and tastes of the consumer;and that can be verified later through the measurement of comments on networks.

Get quality help now

Christine Whitehead

5,0 (426 reviews)

Recent reviews about this Writer

AnyCustomWriting has become my go-to assistant during this college year. I ordered a lot of papers, and all of them were at the highest level. So, when I faced a real challenge — to write a Ph.D. dissertation, I chose this service. Thank you for your help!

View profile

Related Essays