The Prudential Financial Limited Coursework Example

The Prudential Financial Limited
(Author’s name)
(Institutional Affiliation)

The Marketing of Prudential Financial Limited
The Prudential Financial is one of the significant companies in the United States. The companies ensure the proper future of the customers and safeguard the client’s properties. The company has attained a global stature because of its efficient delivery of services to its customers. It provides a variety of services to its customers such as the insurance services, the retirement schemes, investment management’s services (Silk and Stiglin, 2015).The consumers are dynamic, and there is increased competition from other firms that offer the same services. For a company like Prudential Financial to survive, it must employ modern advertising tools to ensure it retains the existing customers and attract new ones.
The usage of billboards has been one of the widely used tools in advertising. The billboards of the Prudential Financial were strategically placed along the roads that often experienced traffic jams. The traffic jams provide the passengers and drivers an opportunity to view the billboards. The newspaper is also another traditional advertising tool for the Prudential during the early years when technology had not taken over the world. These two tools qualify as traditional marketing tools because they are not technological intensive and their usage dates back to the historical times when there was a little technological advancement.
Today, the world has been dominated with technological progress and for the companies to reach the target customers, the company ought to utilize the existing digital platforms to reach the customers.

There is increased number of users of social media across the world. The Prudential utilizes paid social media as their digital advertising tools. The social media provides a broad audience, and the information reaches them at a minimal cost. Just to mention a few, the examples of social media platforms include the Facebook, Twitter, and Instagram. Pay-Per-Click is also another digital advertising tool used by the Prudential Financial (Neff, 2017).The company incurs an agreed upon cost when someone clicks the pop-up add and accesses their site. The tool is efficient where the particular site contracted had many users who are likely access the Prudential website and view their products. These digital platforms are significantly based on technology hence are considered as digital tools.
There is an upsurge in the number of companies emerging in the market offering the same services as the Prudential Financial. However, extensive marketing, which combines both the traditional and digital tools, is essential in fostering the competitive edge for the company (Silk and Stiglin, 2015).There is also the introduction of digital billboards that can be used by the company by the company in the advertisement. The digital billboard can display different products offered by the company concurrently. Nowadays newspapers can also be accessible on the digital platforms. Hence, there are still a significant number of customers to reach via the digital newspapers. To ensure a massive increase in the number of people accessing the information on the social media and websites the company is supposed to invest extensively in the search engine optimization. The display advertising can be integrated with both the digital billboards and the social media advertisement to make the ad more appealing to the customers.
The Prudential Financial over the years has employed different advertising channels to reach its intended clients. It is vital for a company that wants to maximize its profits and ensures its long-term survival invest heavily in both traditional and modern advertising tools. The traditional advertising tools such as the newspapers and the billboards are still useful in passing information to the intended consumers. However, it is crucial to employ the digital tools also such as the social media to reach other customers who rarely read the newspapers or do not have time to view the billboards.

References
Neff. J. (2017). How Prudential Decides When to Stay In-House or Go Outside for Media Buying and Tech. Retrieved March 10, 2017, from http://adage.com/article/digital/p/307415/
Silk, A. J., & Stiglin, M. (2015). Build It, Buy It Or Both? Rethinking the Sourcing of Advertising Services.pdf.