The Standards Of Advertising And Acceptable Competition

The standards of advertising and acceptable competition

Summary

We know that advertising standards are clear, ads should not show explicit content of violence, however, as you can decide what is acceptable or not, as we differentiate whether an advertisement is of bad taste or offensive, about these limits we will address in this essay.

Introduction

The ads influence several decisions that we make day by day, there are food, clothing, appliances, among others, we can observe them by different media.

Many times the companies that make an announcement seek to impact their consumers, so they resort to various strategies to promote themselves, thus on certain occasions they use issues that know they generate controversy. It is in these cases that judging if some ads that are undoubtedly offensive must be prohibited presents us with a challenge.

After all, you can find various opinions about the same topic, since what a person finds offensive, another will find it perfectly acceptable. And, vice versa, what a person seems funny and fun to another will cause anguish and/or discomfort.

Therefore, we must bear in mind that there are ads that generate controversy and although they do not cause an absolute offense, they still pose concerns, since they are considered in bad taste.

Developing

Advertising rules leave open the possibility that some ads can be unpleasant.

Just because some people do not like an ad, for various reasons (it is irritating, it has strong images, which they consider unpleasant or is an issue that bothers some people), it is not a reason for an advertisement to be prohibited or censored.

To be able to make a decision in this area of ​​advertising you have to be a bit subjective, so we turn to the rules we know to make a start that is the most balanced.

The first point to take into account is the audience that will probably see the announcement and think will the content be adequate, will align your thinking? Can you understand ‘ll that we want to convey?, We must limit our audience, it is not the same to seek to attract the attention of a child, than a teenager or adult.

The second point is to analyze in which media we want the announcement to appear, depending on this, the risk of an ad.

The third point to take into account is the context in which an announcement appears and the product that is being promoted, for example, Pepsi in a propaganda, took advantage of the strikes that normally develop in a country to promote their drink, causing discomfort between Some people who participate in this type of protests, so it is necessary.

The fourth point are the standards that prevail in society. By making a decision on whether prohibiting offense ads, we take into account the way in which individuals, groups or society in general can see the announcement and react to it. To help judge the current standards, a consumer investigation is carried out to find out what worries people, that they can offend them and at what time they believe that the limits should be drawn, this to be able to make better decisions.

Finally, it is important that we take these four points into account, at the time of defining the announcement, be clear about what we want to transmit and make good decisions with the information obtained by our target audience.

conclusion

In conclusion, ads can often be extravagant, fantastic, annoying, among others. Not everyone will like, but if we take into account the points mentioned above and make informed decisions, so for some they are strangers they do not fall into offensive terms. Otherwise they will have to be sanctioned and will remain as a history for future ads.

Bibliographic references

1. Rodriguez, m. (2017). Between bad taste and crime in advertising. Recovered from https: // www.Fashion.com/Blogs/Elaltavoz/Ento-El-Mal-Gusto-and-El-Delito-in-Publicity.HTML
2. Pazoz, j., Capurro, a., Mackee, g., Escalante, a. (2018). Guidelines on unfair competition and commercial advertising. INDECOPI. (1). Recovered from: https: // issuu.com/INDECOPI/docs/guidelines_2018_ccd
3. Piedfort, m. (2019). 12 bad publicities and marketing errors to learn what to do. Recovered from: https: // www.Workzone.com/blog/bad-ads/