Theoretical Approaches for Interpreting Art

Theoretical Approaches for Interpreting Art
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Social marketing has the greatest mandate of passing information to the intended target audience. It helps in changing and encouraging a given behavior into the mindset of the target audience. My marketing focus and intentions need to support the shift in the usage of latex condom among teens between the ages of 15-24 (Strategies, 2016). From The Nippon Rubber Industry Company Limited, T-Shirt paintings and logos are the most numerous forms of marketing for the latex condom, which frequently exist. The adverts are in most cases comprising of illustrations how actually the teens can use a condom for efficient use (Rand, 2004). Therefore, it is crucial to find different kinds and sorts of art needed to for easy recognition and way of application. Previous research has shown and indicated the logos and the paintings in the form of T-shirts and drawings. The marketing strategy or approach enhance the reduction of damaging information of having sex without using Latex condom (Strategies, 2016). Various research indicates that a small number of teens are sexually active and rarely have sex, unlike the adult counterparts (Strategies, 2016). However, 50% of the people who contract sexually transmitted diseases annually are between the ages 15-24. Therefore, these recognizable logos and art in a package will give the teens the correct information on how to use these latex condoms, since most people know about them but the problem arises in the process of using the apparatus.

The use of communication poster to send out messages together with the utilization of the product logo, the object in the mirror is larger than they appear (Rand, 2004). It will help o drive beliefs and knowledge to the sexually active teens. Therefore, the primary objective of this marketing plan is to initiate lower cases of sexually transmitted diseases or infections, which spreads among the youths within five years.
The knowledge purpose in my marketing plan is diverse. Due to the fact of the communication focusing on the advertising process, a given number of facts which presented about the usage of the latex condom can be conveyed and displayed to the teens before them purchasing and using the condom (Strategies, 2016). Moreover, the plan utilizes the art that already exists in the market and is in use by different organizations and states. The repetitive use of this art and logo gives the target audience confidence and trust between the art presented and the logos which are in the packages.
At the point of purchase, the art accompanies the product. Due to the availability of the art and logos, the customer will have a feeling that their money makes a difference in the way of service (Rand 2004). The act intends to uplift the belief objective of introducing and making a different at the point of only one purchase as well as keeping the text package as minimal as possible. In this case of changing the use of latex condom to teens, I anticipate an increase in the adoption of the behavior in using a condom (Strategies, 2016). Therefore, on a personal basis, I plan to frame the existence and presence of Nippon Rubber Industry products to bring an answer to the available demand, hence generating an environment which participates by societal norms.
In the process of comparing Nippon products with the logos presented, there is a product and value difference that is depicted and transferred to the user mind (Rand, 2004). Moreover, the use of the words that the product is here is stronger, makes a difference regarding the value of the latex condom presented (Strategies, 2016). Creating and using an attractive logo is bigger and more vigilant when it comes to market the product. However, there is need to incorporate both logo and art, creates more authenticity for the purchase of the product. The symbols of the organization and the standardization mark in the product give the customers’ more trust to believe that what they are using is the best of the best (Strategies, 2016). Due to the belief objective of making a different just at the first purchase, the customers tends to believe that product accompanied with approval from the high authority may be the manufacture or in another case the Distributing Company, hence, they will value the logo, and the social norm presented.
The use of the logos together makes more and stronger impact to the customers compared to single or separate use (Strategies, 2016). The act of placing the values on the product as well as communicating the available facts of the latex condom to individuals helps to support my knowledge objective, leading to its success (Rand, 2004). Therefore, most of the customers will get access to the logos in the process of purchasing and utilize them, and in the process, the intended message exists. Therefore, all these will lead to a reduced effect of sexually transmitted diseases or infections among the youths or teens in the society, as a result of proper social marketing procedure.
Fig 1: Thai Nippon Rubber Industry

Fig 2: National Campaign logo

References
Does Watching Sex on Television Influence Teens’ Sexual Activity? | RAND. (2004). Rand.org. Retrieved 7 October 2016, from http://www.rand.org/pubs/research_briefs/RB9068.html
Strategies, D. (2016). Designing for Social Change: Stumbles to Strategies. AIGA | the professional association for design. Retrieved 7 October 2016, from http://www.aiga.org/designing-for-social-change-stumbles-to-strategies/