Video Responde 2

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Video Response – Whole Foods Market
‘Vegetable seduction’ in the Whole Foods Market’s business model is a concept that is deeply rooted in visual merchandising and the use of optical cues to gain the attention of customers. The idea is to present the products in the most attractive patterns and arrangements, and hence make a first impression that is strong enough to spark interest in the consumer and keep them coming back (Bhalla, Swati, and Anuraag 141). According to the chain’s Chief Executive Officer, John Mackay, as seen on the video, people first buy food with their eyes and are visually tactile (NewsHour). This means that the vegetables must first appeal to the eye in order to create interest that warrants an individual to purchase the product. Mackay also notes that the beauty of the food determines how individuals interpret the possible food experience (NewsHour). In this regard, the vegetables are not only fresh, flawless and inviting but also attractively arranged, in such they portray high quality and appeal to the customer.
Bhalla, Swati, and Anuraag (20) note that a product’s packaging, including how it is presented influences consumer buying decision because it creates an illusion of high quality. The eye-catching arrangement is a marketing tactic by itself as it is bound to ‘seduce’ customers to purchase the products. At one glance, individuals are capable of processing a significant amount of information and this could influence the decisions they make to a considerable extent.

This means that product presentation has the ability to influence sales if it is done in a way that captures the customer’s attention in the shortest time possible. Accordingly, it is possible for consumers to purchase the vegetables simply because they look good and also make buying decisions faster despite the higher prices charged by Whole Foods Market.
Works Cited
Bhalla, Swati, and Anuraag, S. Visual Merchandising. New Delhi: Tata McGraw-Hill, 2010.
Print
NewsHour. The Whole Foods Story. https://vivostream.fiu.edu/player/v1/embed-video.html?8e5caf0c49fd4bc5b738d62f38113351