AMM U3DB – 3/02

Primary Task Response
Welcome to The Star Art Museum, your ultimate home when fascination of the eye and mind is what you are seeking, to get you down memory lane! The Star Art Museum boasts of amazing collections created for posterity, with wide collections of generalizations that simply mobilize the eye.
The Star Art Museum opened its doors to the world a couple of years back, to showcase a whole new world of fascinating galleries and arts from different aspects of life. The Museum has been doing considerably well with regard to sales, but, there’s still effort that needs to be pumped into the marketing sphere so as to capture a large potential of the market niche that needs more exploitation. Most of the clients of The Star Art Museum have been the older generation who have gotten information about our fascinating facility through the print media and other older conventional methods of broadcast such as radio.
This discovery and revelation have, however, just ignited our vigor to expand our marketing wings and thrive to spread the word about our amazing facility to the world. After a thorough review and evaluation of the previous marketing activities and all other pertinent and relevant factors, it is fair and wise to conclude that marketing efforts have to be directed to the younger generation of our society who are to be accessed majorly via the social media platforms. Majority of the younger generation do not fetch their information through the main stream media but rather from other unconventional means, majorly social media.

Creating a brand for ourselves through the social media is, therefore, a guarantee of reaching this niche of the market and selling the attributes of the Star Art Museum to them. From among some of the attractions that are likely to draw their attention, the major points of focus will include:
Bringing to their attention, collections, that are most likely to appeal to the younger generation. This can be done by having dedicated social media pages that are constantly updated and that are engaging. The collections of the museum can then be showcased here too, including beautiful photography, for as we all know, ‘a picture is worth 1000 words!’
Reviewing our prices to be pocket-friendly and affordable for the young generation is another means. There’s need to review our price list to be considerate of the young in our society.
Response to Other Students
I came across two queries that I felt were compelling for me to respond to, considering that I have been having the same knowledge gap lingering in mind for a while. The queries sort to know if at all the younger generation market niche is the most dynamic and another further sort solution on how to deal with the same, if at all the answer of the former turns out to be positive. Due to the relativity of the two queries, my response will be combined into one.
Personally, I would not consider only the younger generation market to be the most dynamic, but, the whole market niche in general. People’s needs, interests and desires change over time, and so does what they subscribe to, ranging from children to the young, the youth and the older generation. Keeping tabs with the changing needs of the market is therefore a must do, for any nature of business that expects to receive clients. It is, thus, very important to be updated with the changing needs of the market by studying it carefully and being able to adjust accordingly.