Protocols For A Charm Destination
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Introduction
For the optimal development of a tourist destination and the permanence of resources over time, not only the existence of an adequate tourist plant and product is required, capable of attracting the attention of visitors, but also influence organizational factors, ofPlanning and Development, and of Economic, Social and Cultural Capital of the Territory. This is how participation, not only of the actors in the territory, but also of the local community in tourism development plans.
Developing
It is an important axis, since "it is the community that perceives the effects either or positive or negative to join the tourism industry" (swamp). It is relevant that the local community knows and involves decisions on policies and tourism planning that will be carried out, in order to mitigate the adverse effects of the presence of tourists, and be a destination in coexistence with tourism, which remains intime, in the conservation of both their natural and cultural attractions.
With respect to the planning of a territory and the enhancement of a place we find the State as the first entity, who must manage and plan the strategies of a destination, this situation is carried out at different levels, from the macro: country level, Meso: regional or zonal and micro: the destinations themselves, assigning policies, plans, programs and projects differentiated to meet the needs of each level, the state actor in charge of tourism development is known as the “official organism of tourism”, whocoordinates the different areas of the State linked to tourist activity.
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Performing this organizational differentiation allows tourist competition to be generated between levels, forcing destinations to be more competitive and state agents establish a greater variability of strategies. On the other hand, the "receptive operators" fulfill a significant role in the experience of tourists in a destination, this entity, is the one who mostly, allows the exchange or use of different tourism services present in the area, because it is theFirst agent to attract and contact tourists who want to know the attractions.
Subsequently, they will need companies in the area. They are all these private companies, which, in the form and quality of the delivery of the service, define the image and perception that the tourist will take, and for which he will prefer it to the competition. Now, with the presence of visitors, the need to have an entity that ensures the correct order, care and preservation of resources arises, Pantano defines these organizations as "custodian", which is generally a state agent.
External to the official tourism agency, or this function falls to NGOtourist, as is the general of the private. Therefore, this unit is the manager of heritage care and its preservation over time.
conclusion
Thus, the interaction of all these parts, and the multiple experiences that the tourist has had or expects to obtain from the place, are those that are delimited the image of a destiny. Therefore, it is appropriate that all actors related to the territory, identify and perce"Image of destination".
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